Fruitcraft Fermentery & Distillery

Fruitcraft Fermentery & Distillery

Fruit-based alcohol. Community-owned. Social value.

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Security Type
Revenue Sharing
Categories
Other
Min Investment
$500
Location
San Francisco, CA
Offering Date
August 08, 2020
Expected Close Date
November 06, 2020
Target Raise
$50.00K-$1.00M

Company Description

FruitCraft was founded in 2009 in a garage in San Diego, CA. The founders were intrigued that the only fruits used in the production of alcohol were wine grapes and apples. It was obvious tons of other fun, delicious products could be made from the fermentation of other fruits like pineapples, mangoes, kiwis etc. While the original concept was to make wine from fermented fruit, FruitCraft has applied its expertise in fruit fermentation to bring to market a wide array of other high quality and disruptive craft beverages.

Perks

Invest $500+ for 10% off for the duration of the loan term, $500 in business development shares (used to calculate your respective influence). *All perks could have fine print in investment contract
$1,000+ Perks above, with these updates: $1,000 in business development shares *All perks could have fine print in investment contract
$2,500+ Perks above, with these updates: $2,500 in business development shares (used to calculate your respective influence). 2 tickets to an Investor Exclusive Party*All perks could have fine print in investment contract
$5,000+ Perks above, with these updates: $5,000 in business development share- 4 tickets to an Investor Exclusive Party (instead of 2) *fine print in contract
$10,000+ Perks above, with these updates: $10,000 in business development shares 4 VIP tickets (instead of regular tickets) to investor Exclusive Party (includes a VIP pre-party with the founder).
$20,000+ Perks above, with these updates: $20,000 in business development shares, 30-minute one-on-one zoom meeting with Alan Haghighi, the founder of FruitCraft.
Invest $500+ for 10% off for the duration of the loan term, $500 in business development shares (used to calculate your respective influence). *All perks could have fine print in investment contract
$1,000+ Perks above, with these updates: $1,000 in business development shares *All perks could have fine print in investment contract
$2,500+ Perks above, with these updates: $2,500 in business development shares (used to calculate your respective influence). 2 tickets to an Investor Exclusive Party*All perks could have fine print in investment contract
$5,000+ Perks above, with these updates: $5,000 in business development share- 4 tickets to an Investor Exclusive Party (instead of 2) *fine print in contract
$10,000+ Perks above, with these updates: $10,000 in business development shares 4 VIP tickets (instead of regular tickets) to investor Exclusive Party (includes a VIP pre-party with the founder).
$20,000+ Perks above, with these updates: $20,000 in business development shares, 30-minute one-on-one zoom meeting with Alan Haghighi, the founder of FruitCraft.

Key Deal Facts

We began turning a profit in Oct. 2019 with over $70k in monthly revenue. Up from $31,927 Oct. 2018.

We're the only concept with mead, cider, seltzer, wine, kombucha and spirits all made in-house.

Annual Revenue = $342k in 2017, $472k in 2018, $687k in 2019.

Our founders are donating their shares to make the company community-owned.

Conscious consumption is mainstreaming. 63% of consumers prefer to buy from purpose-driven brands.

When existing shareholders require liquidity Wefunder investors will have opportunity to purchase.

You can help the company succeed by voting on future business development opportunities.

You can help improve the social value cooperative model to maximize the impact of conscious business.

Use of Proceeds

If $50,000 raised:

Business Development (making improvements to increase our event conversions), New Hires, Wefunder fees.

 

If $1,000,000 raised:

Business Development (making improvements to increase our event conversions), New Hires, Debt Consolidation, Franchising Infrastructure, Second Location, Wefunder fees.

Management Team / Advisory Board Bios

Alan Haghighi
Founder/CEO of FruitCraft Fermentery & Distillery
Started the company in his garage. Raised over $3 million without VC's or big angels. Pivoted the company from distribution to direct to consumer tasting rooms. Is pioneering a new model for business called a social value enterprise.
Amount Raised : $21,050
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The overall viability and scalability of the business concept as well as the ability to drive the concept to profitability over time.
Business Idea
The progress made thus far in demonstrating that the business has viability, a customer base or other business traction.
Business Traction
The experience of the management team in running, scaling and/or exiting a business that required similar skills to execute the business plan.
Management Team
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Valuation

Security Description

Revenue Sharing is a form of lending that involves sharing revenue from the business with investors as return on their investment. It is often a fixed percentage of revenue and you are paid until you earn a total return on your investment.

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