Blue Wire was founded and built around the concept that independent podcasts would be more successful as a network. Today, Blue Wire is a top 20 global podcast company, as measured by monthly unique audio downloads and number of contributing shows.
The company has made a platform for podcasters believing that independent podcasts would be more successful as a network. It boasts a State-of-the-Art content studio at the Wynn Las Vegas. The users of the platform include athletes and celebrities, full-time content creators, side hustlers, and part-time podcasters. The content is digitally consumed across the top podcast platforms: Apple Podcasts, Spotify, and YouTube. Blue Wire has strong coverage in the top content verticals: NFL, NBA, NCAA, and Fantasy and gambling. Since 2020, the platform has less than 2% podcaster churn. The company sells social posts, podcast ads, and video ads.
Blue Wire is a top 20 global podcast company, as measured by monthly unique audio downloads and a number of contributing shows. The company is on track for 130M annual downloads and profitability in 2024. Over the past two years, Blue Wire has grown by 68% in revenue and more than 100% in network size. In July of 2023, the Company entered into a joint sales and marketing agreement with a major broadcasting group. The broadcasting group expects to deliver a minimum revenue to the Company of $750k in 2023 and $1.25M in 2024. The company had revenue of $9.197M in 2022 against $5.12M in 2021. The gross margin for 2022 was 20.19% while the net loss stood at $4.9M. In 2023, over the period of June-August, revenue has averaged $611k/month, COGS has averaged $444k/month, and operational expenses have averaged $310k/month, for an average burn rate of $143k per month.