Provenance

Provenance

Prepared meals to nourish mind & body

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Security Type
Crowd SAFE
Min Investment
$100
Location
Brooklyn, NY
Offering Date
November 04, 2019
Expected Close Date
November 02, 2020
Target Raise
$25.00K-$1.07M
Deal Notes

Discount: 20%

Company Description

The lifestyle of most busy urban professionals involves processed foods and restaurant takeout, sitting at a desk much of the day, with a never-ending to-do list that causes stress and anxiety. Obesity, overweight, depression, heart disease, and a whole host of other medical and health concerns are on the rise, and the price we pay in terms of our quality of life and our sense of well-being is high. We all know we could be healthier, but the latest fad diet or trending quick fix isn’t the answer. It’s a lifestyle change. And when it comes to changing what you eat every day of the week, it’s been a difficult hurdle to jump, until now.

Key Deal Facts

Premium, organic prepared meal delivery service for busy people
Exceeded $1.43M revenue in 2018
Profitable since 2014, $0 raised to date
$65.6B prepared meals market in U.S.
Woman and minority-owned business
Ranked #1 best meal delivery service in NYC by PureWow
Featured in Forbes, Harper’s Bazaar, The New York Times, Vogue, and more

Use of Proceeds

  • Marketing
  • Facilities
  • Staffing

Management Team / Advisory Board Bios

Caroll Lee - Founder & CEO
Caroll is passionate about putting nutrition back into healthcare through the power of food as medicine. Before founding Provenance, Caroll launched and managed numerous e-commerce sites for luxury brands in Gucci Group's E-Business Division.

Lauren Haupt - Director of Operations
Lauren thrives at creating systems and culture directed at rocketing a company's growth. She has over a decade of operations and management expertise. Previously at Pure Food & Wine, Empire Cake, The Dutch, and Levain Bakery.

Liz Mazzei - Director of Marketing
Liz is a full-stack, growth marketer with 10+ years of branding and digital marketing experience. She is data-driven with a funnel mindset focused on consistency and efficiency. Previous startup experience at imbookin, acquired by BizBash.

Sarah Hebbel-Stone - Head of Client Wellness
Sarah believes functional nutrition is key to feeling your best and is dedicated to making healthy living easy to implement. She's a Health Coach and Certified Culinary Nutrition Expert with 14 years of experience in client service and hospitality.

Serafina Alonso - Culinary Director
Serafina learned the power of cooking with whole, natural foods from an early age. A second generation fine-dining chef, she is a graduate of the prestigious French Culinary Institute. Previously at Bouley, Ladurée, Dean & Deluca.

Deal Notes

Discount: 20%

Amount Raised : $173,382
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Security Description

An equity crowdfunding specific version of a SAFE used by crowdfunding portal Republic. Upon conversion (if and when that happens), investors may receive special shares with limited rights that do not show up on a company’s cap table. The issuer may roll over and not convert shares at the next financing round causing investors to lose out on some upside.

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