AERA

Luxury, vegan and 110% sustainable footwear.

Security Type: Crowd SAFE
Categories: Consumer Goods & Products
Min Investment: $100
Location: New York, NY
Offering Date: June 12, 2020
Expected Close Date: December 02, 2020
Target Raise: $25.00K-$1.07M
Deal Notes: Discount: 0%

Company Description

AERA is leading the luxury footwear industry forward by placing equal value on product, people and the planet. With timeless designs that are ethically crafted from certified vegan materials, we strive to make sustainability the new normal.

Key Deal Facts

Certified vegan, "110% sustainable", luxury footwear, handmade in Italy
Tapping into the $290B global personal luxury goods market
80% Online D2C / 20% Wholesale business model
Scientifically measure and present all environmental impacts of each pair
Then invest to offset all environmental impacts by 110%
Co-founded and managed by fashion industry veterans
$1.305M in investment to date

Use of Proceeds

If minimum is raised:

Admin & Fixed Costs: 94%
Marketing & PR: 0%
Popup Store Development & Costs: 0%
Intermediary Fees: 6%

If maximum is raised:

Admin & Fixed Costs: 24%
Marketing & PR: 55%
Popup Store Development & Costs: 15%
Intermediary Fees: 6%

Management Team / Advisory Board Bios

Tina Bhojwani - Co-Founder & CEO
Fashion executive Tina Bhojwani has held key leadership roles at global brands including Donna Karan, Theory and Dolce & Gabbana. With AERA, she aspires to show consumers that style, design, and quality can be analogous with sustainability.

Jean-Michel Cazabat - Co-Founder & Creative Director
Designer Jean-Michel Cazabat has spent his career immersed in luxury footwear. He was the president of Stephane Kélian and the creative director of Charles Jourdan prior launching his eponymous brand in 2000.

Alvertos Revach - Co-Founder, Investor & Sustainability Advisor
Alvertos envisions capitalism as a vehicle of positive change for all people and the planet. He hopes that businesses will recognize environmental and social performance as a positive business case inherent in profit.

Deal Notes

Discount: 0%

Amount Raised : $119,524

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Security Description

An equity crowdfunding specific version of a SAFE used by crowdfunding portal Republic. Upon conversion (if and when that happens), investors may receive special shares with limited rights that do not show up on a company’s cap table. The issuer may roll over and not convert shares at the next financing round causing investors to lose out on some upside.

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