Foods in ready-to-cook grocery categories haven't changed in ages. They don't deliver what today's consumers needs! Especially pasta sauce, which is a pillar of the pantry. Cheap brands are price and profit driven, do not taste good and contain artificial ingredients or large amounts of sugar or salt. On the other end of the spectrum, pricier brands focus on irrelevant stories about their restaurant, the 'old country,' or a celebrity chef but don't necessarily deliver a superior product. They're so 'brand-centric' - focused on themselves and their spot in the market, as opposed to what their products bring to consumers' lives.
