Outerly

Outerly

The Social App for the Outdoors

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Security Type
CAFES
Categories
Other, Community & Lifestyle, Technology
Min Investment
$100
Location
Hyattsville, MD
Expected Close Date
April 29, 2024
Target Raise
$50.00K-$124.00K
Security Price
$1
Website
outerly.co
Number of Employees
1
Cash
$5,928
Revenue
$60,935
Short Term Debt
$31,107
Cost of Goods
$0
Long Term Debt
$0
Net Income
$-85,501

Key Deal Facts

Community app aimed at making the $889B outdoor recreation industry safer & more social
400+ beta participants; 28K+ waitlist signups & email subscribers
Founder previously bootstrapped outdoor media company to 200K+ unique monthly users & $25K+ MRR
MVP created based on 350+ in-depth customer interviews & survey responses
Acquired first B2B contract with DC pilot with potential to scale nationwide
All star founder with experience at Bain, National Geographic, and several early stage startups
Currently beta testing our web & mobile apps in Washington, DC, with full launch in Sept 2023

Management Team / Advisory Board Bios

Kay Rodriguez Founder & CEOKay is a marketing & growth strategy professional and self-taught software developer with previous experience at Bain & National Geographic.
Amount Raised : $62,408
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Security Description

A CAFES (Contract and Future Equity Stake) can convert into different types of equity upon a Triggering Event, such as: common or preferred stock for a corporation, limited partnership interest for a limited partnership and membership interest for a limited liability company. At the time of the Triggering Event, the specific rights and limitations associated with the equity stake being issued to the investors will be determined and disclosed by the Entrepreneur.

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