THE OPPORTUNITY
- Invest in Lobstah on a Roll's flagship South End location, serving heavily-portioned Lobster Rolls in a fast-casual New England environment.
- Share in the revenue of a critically acclaimed South End eatery with expansion plans across New England.
Founded in 2017, Lobstah on a Roll opened its first location in the South End. Already known for its neighborhood feel and variety of counter service-style offerings including craft sandwiches and a breakfast menu, the core draw is the eponymous lobster rolls, served in a standard six-inch form and at foot-long increments up to the 60-inch “Monstah”; the larger rolls require advance ordering.
Business Performance
- Over $500k in gross revenue in first year of operations
- $1,217 Revenue Per Square Foot (More than double the Fast Casual industry standard)
- 20% Growth Year to Date 2019
- Second location launched April 2019 in Salem, MA, with more on the way
BUSINESS MODEL
- Fast-Casual Storefront
- Overstuffed Lobster Rolls, Sandwiches, Chowder and more
- Catering
- 6 FOOT Monstah on a Roll
- Prepared Soups and Sandwiches
Q&A with Co-founder Joe Marcus
Tell us about your business: What are you most excited about when people visit?
“Our business is one of a kind. There is nothing exactly like [our concept] in the country; we focus on our lobster rolls primarily, serving heavy portion sizes of quality crustaceans. The bread is made specifically for us, a soft vessel to keep the lobster in it's place”. “We always hear from our customers that this lobster roll is special; from the bespoke bread to freshly prepped lobster, fixed the way you want (New England or Connecticut style)."
Why do you think Lobstah on a Roll will be a huge success?
“We knew Lobstah on a roll was going to be a huge success from the beginning; immediately we started getting accolades in the press. Press aside, customers were giving us ‘thumbs up’ on facebook, great reviews on Yelp and Google, and recommendations on Trip Advisor. We even had some calling into radio stations to spread the good word."
What is your favorite menu item? What is your most popular menu item?
“My favorite item is the Charles River Po Boy. Grilled Colossal shrimp, butter lettuce, tomato and house made remoulade... (Trails off in thought)”
Do you offer more than just Lobster Rolls?
"Lobstah on a Roll offers craft sandwiches, soups, lobster bisques, and of course Clam Chowdah done right!"
Press
