What is Ivyees?
Ivyees is a successful personal care company in which all products are made with tropical honey from own very own hives or with Manuka honey from New Zealand. The market for natural oral and personal care products is valued at $3Billion and is growing at 15% per year, and the Ivyees product line gives consumers exactly what they're asking for by providing products with the right combination of all-natural, clean ingredients, with the effectiveness of non-natural products, and an emphasis on dermatological and sensitivity testing. Ivyees was founded by Ivy Lawson, a bee enthusiast with degrees in engineering, and we’ve grown from a single hive to a strong presence on Amazon, in Whole Foods, and in a brick and mortar store in Boston’s North End. Ivyees has signed deals with some of the biggest retailers in the country, including Macy’s, CVS, and Walgreens, so we’re seeking investment to ramp up production to meet explosive new demand.
Business Model
Revenue Sources:
- Active:
- Whole Foods (22 Stores - $47k),
- Amazon E-commerce (120 units/day - $35.6k /month, 427k /year)
- Website ($120k Annual Revenue)
- North End Store (Average foot traffic 20 to 30 per day, $180K projected annual revenue)
- Future Potential:
- Macy's (12 SKU's projected annual revenue $900k)
- JC Penny (5 SKU's projected annual revenue $1.3 Mil)
- CVS Health (8 SKU's projected annual revenue $1.17 Mil)
In addition to expanding distribution to new retailers, Ivyees is expanding product lines to offer CBD-based skin care and dog treats.
Customer Base
Health Conscious Consumers -
Everyday products contain harsh and cancerous chemicals (Paraben, Sulfate, Formaldehyde, Sodium Borate.PEG Compounds, Hydroquinone, Decyl Glucoside,= Fragrance, Titanium dioxide). Ivyees offers a complete Line of personal care products made with raw honey and 100% natural & organic ingredients. All of our products are gluten free and cruelty free and produce great results.
Some of our products include:
Raw Honey - Creamed Floral & Ginger, Hibiscus & Sorrel, Logwood, HoneyComb, Honey Jerk Seasoning
Hair Care - Shampoo, 3 Conditioners, No-Frizz Spray
Skin Care - Cleansing Gel, Rosehip Oil, 3 Créme's, 2 Serums
Toothpaste - 6.5 Oz & .75 Oz
Teas - Dry Sorrel (3.5 Oz), Sorrel-Ginger Herbal Tea, Soursop with honey
The Market
- Ivyees product line gives a growing number of consumers exactly what they're asking for by providing products with the right combination of all-natural ingredients with the effectiveness of non-natural products and an emphasis on dermatological and sensitivity testing
- The organic personal care market was valued at USD 12.242 billion in 2016. The market is expected to record an estimated CAGR of 9.74% during the forecast period (2017-2022), to reach a value of USD 21.103 billion by the end of 2022. This trend is in part due to a shift among women, who now control $5 - $15 trillion dollars of spending power annually and who across generations X, Y, and Z have all driven a societal shift where focus on what is put on and in their bodies matters.
- The U.S. Market for Natural oral and personal care products is valued 3 billion and is growing at 15 percent per year
COMPETITORS
- Tom's
- Burt's Bees
- Shea Moisture