Provincetown Brewing Co.

Provincetown Brewing Co.

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Categories
Food & Bev
Min Investment
$100
Location
Provincetown, MA
Offering Date
July 02, 2019
Target Raise
$75.00K-$107.00K

Company Description

ABOUT PBC

Provincetown Brewing Co. (PBC) launched Fall 2018. PBC’s tap room is scheduled to open Summer 2019 in the heart of Provincetown, MA. Founded on the progressive ideals that make Provincetown great, PBC is passionate about brewing quality craft beer and evoking a sense of community by reclaiming shared, revolutionary, American values, anchored on the iconic geography of Provincetown.

Activism is our ethos. Each PBC product highlights a cause or organization we care about: from LGBTQ+ rights to conservation and more, charities receive a percentage of sales from each product sold. People from far and wide come to Provincetown and love it for its unique character. PBC is the taste that will take you back to Provincetown year round.

Successful craft breweries are largely associated with iconic geographies. The historic and cultural touchstones of Provincetown are an untapped resource of great value. 

Successful, major-market beer brands graphically evoke singular values. PBC will be the first beer brand to be marketed as a political, activist beer. 

The front of the can displays the PBC logo, featuring the Pilgrim Monument. The back of each can highlights a variety of LGBTQ+ charities. Charities will receive a percentage of profits from each can sold. 

Starting with the LGBTQ+ community, we will expand our brand and identity to larger, progressive communities and causes. 21-34 year olds are looking for authentic and activist brands: that's PBC. 

Having laid singular claim to Provincetown beer and establishing the foundation for a national-market brand, market comps support a $48M dollar brand valuation for PBC within seven years. 

The goal: 40,000 barrels per year, by 2024 — $48m brand value. Recent market comps demonstrate acquisition appetite for craft brands with loyal followings and growing distribution needs. 

Use of Proceeds

  • Construction Debt: $70,000
  • Distribution: $30,580
  • MainVest Compensation: $6,420

Management Team / Advisory Board Bios

Christopher Hartley
Founder and Owner
Chris has over 10 years of experience as a project manager for a range of industries including textile design, interior design, retail store design and residential construction. He successfully executes projects ranging from $1M to $15M.

His vision for Provincetown Brewing Company marries his professional skill set with his two loves: craft beer and Provincetown. He has regularly visited Ptown for the past 6 years. Chris has always wanted to become a part of the Ptown community, to build an industry to help nurture the year-round community, and looks forward to putting
Provincetown Brewing Company at the forefront of the craft beer industry. He is a native of Reno, Nevada and is a graduate of Fordham University.

Erik Borg
Partner
Erik is a marketing and public relations insider with strong ties to Provincetown. He has years of experience managing publicity programs and communications strategies for a wide range of clients.
His effective approach is supported by a prior career in journalism. He was previously a reporter for The Provincetown Banner, where he regularly covered the Outer Cape’s local politics, business and commerce, tourism industry, and much more. A Minnesota native, Borg has bachelor of arts degree in journalism from the University of Minnesota.

Amanda Fuller
Advisor
Amanda Fuller is the owner of Threefull Consulting. She works with various companies in the beauty industry, assisting them with process improvement, project management, package development and Operations-focused initiatives. Prior to this, Amanda spent over 12 years at L’Oreal USA in the Operations department, working on product development for various brands. During her tenure at L’Oreal, she was a critical partner in several projects including the Pureology packaging restage, Kiehl’s Apothecary Preparations, and Skinceuticals Custom D.O.S.E. Outside of work, Amanda serves as board president for Harlem4Kids, a nonprofit dedicated to bringing creative programming to local community babies and children. Amanda is a mother to 3 daughters, including identical twins.
Amount Raised : $90,000
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