ABOUT PBC
Provincetown Brewing Co. (PBC) launched Fall 2018. PBC’s tap room is scheduled to open Summer 2019 in the heart of Provincetown, MA. Founded on the progressive ideals that make Provincetown great, PBC is passionate about brewing quality craft beer and evoking a sense of community by reclaiming shared, revolutionary, American values, anchored on the iconic geography of Provincetown.
Activism is our ethos. Each PBC product highlights a cause or organization we care about: from LGBTQ+ rights to conservation and more, charities receive a percentage of sales from each product sold. People from far and wide come to Provincetown and love it for its unique character. PBC is the taste that will take you back to Provincetown year round.
Successful craft breweries are largely associated with iconic geographies. The historic and cultural touchstones of Provincetown are an untapped resource of great value.
Successful, major-market beer brands graphically evoke singular values. PBC will be the first beer brand to be marketed as a political, activist beer.
The front of the can displays the PBC logo, featuring the Pilgrim Monument. The back of each can highlights a variety of LGBTQ+ charities. Charities will receive a percentage of profits from each can sold.
Starting with the LGBTQ+ community, we will expand our brand and identity to larger, progressive communities and causes. 21-34 year olds are looking for authentic and activist brands: that's PBC.
Having laid singular claim to Provincetown beer and establishing the foundation for a national-market brand, market comps support a $48M dollar brand valuation for PBC within seven years.
The goal: 40,000 barrels per year, by 2024 — $48m brand value. Recent market comps demonstrate acquisition appetite for craft brands with loyal followings and growing distribution needs.