WHAT IS ADVENTURE PUB:
Adventure Pub, in a few words, is a Gastro-Gaming Pub.
A gastropub is a bar and restaurant that serves high-end beer and food. We have a seasonal menu centered around fresh, flavorful ingredients made in-house by our Chefs, two of which are graduates of Johnson and Wales Culinary Arts program. Our menu focuses on elevated American Pub food to eat while sitting around a table with your favorite game.
Adventure Pub is unique because in addition to great food, we’re all about gaming. Our pub has a library of tabletop games for all ages that guests can play while hanging out. Need somewhere to take the kids after school for a snack? Want a family game night, but don’t have space for your own library? Need somewhere unique to go on date night?
You can even rent out a small private dining room for your monthly D&D (Or similar RPG session)! For those interested in larger group immersive game and storytelling experiences, we have special events that blur the lines between interactive theatre, escape rooms, and live action role play. Our founder and general manager has produced these events through her company, Incantrix Productions.
PROBLEM:
Gamers in their 30’s and 40’s want a place where they can go to play tabletop games with friends and family in a friendly environment that offers delicious, fresh food and drinks. They don’t need a loud, sports-focused bar: they want somewhere slower-paced and quieter for conversation, yet still welcoming and lively.
SOLUTION:
Adventure Pub has all the delicious food and drink you would expect at a modern gastropub, but without the large TVs and loud music. Here, you can gather with friends and family around a tabletop board game while enjoying your dinner or afternoon meal, and even the kids can join in on the fun!
MARKET ANALYSIS:
Our primary target market is professionals aged 30-40 who enjoy communal gaming. They are working in Boston, but commuting in from the Northern and Western suburbs, and are looking for a place to stop on their commute home for dinner and a game, or a place to hang out on the weekends with their friends.
Our secondary market would be the children of our target market who are looking for something to do after school that is safe, welcoming, and can involve their parents as well.
We see a clear need in the market for this business and base our assumptions on the success of existing Gastro Game Pubs in the markets of Seattle and Austin, which have similar demographics to Greater Boston. Our forecasts show that based on food and beverage sales alone we would be profitable in our first year, with a profit margin rising into the 20% by year three, and growing beyond. We are also prepared to increase revenue through additional streams with special events and merchandise sales and we intend to adjust these streams as we go to perform at maximum efficiency based on the behavior and desires of our specific market.
WHY US?
We are our own market. We are gamers who enjoy high quality food and drink while also enjoying a fun game with friends and family. We have proven experience across the pillars of the business, including culinary, customer support, business administration, and of course, gaming.
COMPETITION:
Knight Moves (Somerville & Brighton)- Provides a small cozy space to rent and play board games with friends and family, but food and drink options are minimal, come in cans or bags, and are not made on site.
The Castle Board Gaming Cafe (Beverly)- Serves Sandwiches and other quick bites, great board game selection. However, they are geographically further away in Northern MA.
Level Up North Shore Mall (Peabody)- This is a location that is up and coming and is being built by the owners of Castle, above. However, they are also on the North end of town and thus not serving the Western suburbs.
MARKETING PLAN:
We are offering an experience unique to this area and we will be utilizing our connections to a market that already exists in our region. We have networks of thousands of 20-40 years old gamers in the greater Boston area, which we will engage through use of our Facebook, Twitter, Instagram and Slack channels.
One of the biggest lessons I have learned from my time in running Online Games is that community is key. Building and fostering that community, as well as really listening to what they want and adjusting to those needs, is what truly builds then sustains a business for the long run. Once people have developed a community around a place or product, it is very hard to get them to leave, as that is where they now come to find their friends and sense of self. They consider it a second home.
We will be utilizing this by building that strong sense of community in our space with regular conversations on all of our various social media platforms, keeping everyone aware of daily specials, new games added to the library, events in the area, etc. We will spread the word about ourselves using Facebook ads and Google Ads which can be adjusted to our specific demographic and are relatively inexpensive compared to more traditional marketing approaches. Additionally, we will target in-person booths at local festivals and fairs for Steampunk, Sci-fi, and Gaming conventions that specifically address those who would most be interested in joining our community.
