WHY CHEZ CASA?
Chez Casa will be owned and operated by Waterview Hospitality LLC, a Boston based limited liability corporation managed by Keenan Langlois, a resident of Chelsea, Ma. Keenan is a graduate of The Culinary Institute of America and a lifelong devotee in the hospitality industry.
Aside from international kitchen training, Langlois has worked for multiple award winning restaurant organizations and has been instrumental in the opening and operating of several restaurant concepts in the Boston area.
Chez Casa is a full service upscale casual concept focusing on multiple, but limited cuisines in a quick serve and take away setting. The menu is inspired by European cooking traditions with a touch of the Central and Southern Americas including a selection of prepared foods such as fresh pastas, sauces and accoutrements.
The daytime cafe menu is centered around coffee, fresh juices and healthy blended drinks along with lunch fare. Also available are prepared foods such as roasted chicken or vegetable lasagna, sauces and spreads available for carry out.
MARKET ANALYSIS
Continued growth and education of the populace presents new opportunities to provide hospitality in Salem. The influx of residents and the culinary education of these new peoples presents the need for new options in dining and hospitality experiences. Chez Casa provides a different environment born from my personal trials, travel and education that culminates with my favorite parts of these experiences.
Pre existing local competition comes from small cafes, and casual restaurants where singular orientations prevail. Where Chez Casa differentiates is in providing a confluence of refreshingly different cuisines and senses in one house.
BUSINESS MODEL
Chez Casa will offer made to order products such as sandwiches, salads and hot items. We will also create pre made items and meals for takeaway and partial in-home assembly. All items will be made at Chez Casa where applicable. Particular items will include fresh pastas, unique bottled sauces and sides, baked goods and fully prepared meals easy to travel and reheat.