Deep Cuts Deli & Brewery is a deli serving sandwiches and snacks, paired with small-batch craft beers brewed on-site in an environment supportive of local music and arts. We'll host small live performances, art shows, craft markets, etc. Deep Cuts will be a place for people to interact with local artists and craftspeople in a safe and fun environment.
A MESSAGE FROM THE FOUNDERS
"We want to make a small, locally-focused spot that can really harvest a sense of community. Local music and arts are something that Ian and I both hold dear, and we want to make that a focal point of our new space."
—Jeff Wetzel, Co-Founder, Deep Cuts Deli and Brewing
“Combining my love of music and food is a dream of mine! Boston has so many great bands, artists, comedians, and not enough places where they feel comfortable and can call home. Deep Cuts Deli can and will be that place.”
—Ian McGregor, Co-Founder, Deep Cuts Deli and Brewing
WHY YOU MIGHT INVEST
- Founding team has a strong business background launching and operating a deli and separately a brewery.
- Deep Cuts will offer high quality craft sandwiches, complemented by freshly brewed craft beer.
- The space is in a unique building in Somerville and includes a dining area, bar, patio, and brewing area in the basement that will be visible to customers.
- Projected revenue expected to be $620,436 in 2020 and grow to $1,229,477 in 2024.
INDUSTRY SPOTLIGHT
- The Craft Brewing industry accounts for $6.8 billion in revenue as of 2018
- Since 2013, the industry has seen a 11.8% growth, and is projected to continue positive growth into the 2020’s
- Although many have argued that micro-breweries are a bubble, America has still not reached the brewery per capita ratio that it had pre-prohibition.
THE SPACE
- The Space is a 2 story space with approximately 950 sf on the main floor and 500 sf on the lower floor. the main floor will consist of a 14 seat bar and an 8 table dining room space. The space is designed in a familiar diner style, and accentuated in our signature black and yellow colors, with music-themed decorations throughout.
- The rear dining room portion of the space will also have removable tables so the space can be re-arranged to host craft markets, comedy shows, and acoustic performances.
- The Deli will be directly behind the bar, so diners will be able to interact with the chefs and see their deli sandwiches constructed. All of the cooking equipment will also be on display behind the bar, much like you would see in a classic deli.
- The brewery will be located in the basement, along with 2 additional bathrooms. The basement will be directly accessible from the main floor and the brewery space will be visible as you descend the stairs and turn the corner. We feel it’s important for patrons to be able to see and interact with the brewery and understand where the beer they’re drinking is coming from.
- In the rear of the building will be a 1500 sf patio space where we will be able to have outdoor seating, and secondary outdoor bar space.
CRAFT BEER
Local craft breweries have been intensely growing in popularity in recent years. The model that has risen as the most profitable and manageable is the taproom-style brewery. Our brewery is small enough to be easily manageable, but large enough to provide adequate volume for consumption on-site in the taproom. Being small and only serving on-site also gives us the ability to experiment. We intend to always have a diverse selection of beer. While we'll always rely on our core recipes, we also intend to have a strong rotation to ensure that customers have new choices and that everything remains fresh. This also ensures that we receive the maximum profit from our product and don’t depend on distribution for profits.
CRAFT SANDWICHES
In recent years, the demand for high-quality casual dining has increased. This is evident through our history as a pop-up style restaurant; we have received a very strong positive feedback for the craft sandwiches and snacks that we create. We have an extremely high standard of quality for the ingredients that go into our food.
There has also been a growing demand for meatless meal options, which we have taken to heart. Our meatless sandwiches are designed with the ingredients in mind, and not merely as “meat substitutes.” This has shown to have a wider appeal among both vegetarians/vegans and traditional diners alike.
LOCATION ANALYSIS
Somerville Restaurants: Somerville is one of the most densely populated cities in Massachusetts, with a more affluent demographic taking hold and driving up the demand for high-quality casual dining and drinking establishments. There are approximately 50,000 within a 1-mile radius of our location, and 15,000 within a .5 mile radius.
Winter Hill is an underserved neighborhood in Somerville. There are currently only 7 sit down restaurant/bars within a ½ mile of Winter Hill. The addition of our restaurant/brewery will also help develop the neighborhood as a destination.
Somerville Breweries: Somerville was recently named the #1 City in America to open a brewery due to 85% of the population being 21 or over, a very low tax rate and license fees, and the fact that the city only has 4.3 breweries per 50,000 people. For reference, there are 6 cities in Colorado alone that have 6 or more breweries per 50,000 people.
There is currently 1 other brewery/restaurant in the neighborhood, Winter Hill Brewing. There is a strong consensus in the industry that 2 breweries within proximity of each other is actually better for both businesses as it develops the area as a destination for patrons to visit both breweries during a “visit”. We are friendly with Winter Hill Brewing and they expressed their support for our business in the neighborhood.
We have also developed strong relationships with Bone-Up Brewing, Lamplighter Brewing, and Dorchester Brewing through our Pop-Up business, to help support each other in this closely-knit local craft beer community.
