Hot Oven Cookies

Hot Oven Cookies

Hot Oven Cookies is a Western Massachusetts-based company that seeks to bring the comfort and nostalgia of fresh-baked cookies to every hungry customer. Hustling at Farmers' Markets and pop-ups in Holyoke, MA, the cookie craze caught on and H.O.C. and owner Sheila Coon now own and operate two cookie carts, a brick & mortar, and a kiosk at the Bradley Airport.

Print
Categories
Food & Bev
Min Investment
$100
Location
Springfield, MA
Offering Date
December 31, 2019
Target Raise
$50.00K-$107.00K

Company Description

the opportunity

By investing in Hot Oven Cookies, you will support a fast-casual, retro-modern cookie company specializing in made-from-scratch, fresh-baked cookies in innovative flavors. Our mission is to satisfy our cookie craving customers' need for comfort, convenience, and variety by being an expeditive bakery where our insanely delicious cookies can be easily available for purchase. With the capital we raise from our campaign, we plan on implementing a customized indoor cookie kiosk, microshop, and a cart. This will put Hot Oven Cookies into areas such as Downtown Northampton, MA and and West Hartford, CT, which both have high income demographics and high foot traffic.

  • Proven Demand - We’ve already identified a loyal customer base in Springfield and surrounding areas of Western MA through our initial brick and mortar location, catering to local restaurants and businesses, and early success of our second location in the Hampshire Mall Food Court.
  • Experienced Founders - Our team has over 60 years of combined experience in food production, restaurant operations, sales, business administration, recruiting, and project management. They have all the ingredients to execute this recipe for success.



Core Competencies and Long Term Objectives

In summary, H.O.C.’s objective is to become the leader in the cookie shop industry by designing a strategy which is designed to differentiate and reinforce the company's brand and engender a degree of loyalty among customers. The cornerstones of this strategy include:

  • Diverse menu: A commitment to continue adding to the 100 cookie flavor menu; producing a variety of cookies to draw customers to Hot Oven Cookie shops and carts
  • Excellent customer service: H.O.C. relies on repeat business and views its customers' interactions critical to long-term success. With an emphasis on training, personal development, and equity incentives,H.O.C. believes it can attract and retain well-qualified, motivated franchisees committed to making customer service a priority in their business
  • Strong Marketing: H.O.C. will continue to build on their social media and mainstream media presence (television, radio, print, etc.) to communicate with existing and future customers. H.O.C.already has over 4000 total followers through various social media channels, including Instagram, Facebook, and Twitter.
  • Strategic Shop and Kiosk Locations: H.O.C. has planned its next two locations to be in high-traffic locations with higher income demographics to optimize its customer targeting. With the success of the Springfield location, H.O.C. has a great opportunity to thrive in the right location. 
  • Strategic Cart Locations: H.O.C.’s strategy is to schedule cart stops in selected high-traffic, high-visibility locations to achieve operating and marketing efficiencies and enhance brand awareness. The Cart’s mobility enables them to operate at or near office buildings, in downtown and suburban centers, and at or near local businesses that have heavy pedestrian street traffic. They can also easily be rerouted in case there is a large festival, gathering, or public event within their target markets.

 

from the founder

We are very excited for you to be a part of Hot Oven Cookies’ next chapter. The greater Western and Central Massachusetts communities have always been core to our mission of delivering smiles and we can't share our success with you all.

Sheila Coons

 

In the press

Use of Proceeds

  • Targeted Social Media Marketing Campaign: $30,000
  • Take & Bake Dough Line Launch: $5,000
  • Bradley Airport Kiosk Build-Out Completion: $12,000
  • Mainvest Compensation: $3,000

Management Team / Advisory Board Bios

Sheila Coon
CEO and Founder
10+ years bakery experience kneaded into a crazy mom of 7 cookie connoisseurs (providing the best user feedback ever). Combine skill, passion, drive, and vision with a great founding team and out of the oven comes a fantastic product.

David Coon
Finance Manager
David Whittmore Coon holds a Bachelors Degree from SUNY Albany in Sociology and a Master's Degree from Cambridge College in Mental Health Counseling(Med).He served 7 years in the United States Marines Corps as an Aviation Logistics Specialist.David is the Operation Logistics Manager of Hot Oven Cookies; both retail and mobile models.
Amount Raised : $15,300
Reveal the Score by Voting
_
Additional ratings from other users are needed to determine a viable CrowdScore for this deal.
The "CrowdScore" for this deal is determined by user ratings and other factors using our proprietary algorithm.
The overall viability and scalability of the business concept as well as the ability to drive the concept to profitability over time.
Business Idea
The progress made thus far in demonstrating that the business has viability, a customer base or other business traction.
Business Traction
The experience of the management team in running, scaling and/or exiting a business that required similar skills to execute the business plan.
Management Team
The value of the company compared to similar companies raising money from investors.
Valuation

Research Reports

No reports have been submitted

Become a Reporter

0 Comments