The first viable plant-based competitor to whey protein

Claim My Business
Security Type
Food & Beverage, Retail, Consumer Goods & Products, Financial Services
Min Investment
Laguna Niguel, CA
Expected Close Date
April 29, 2024
Target Raise
No. Investors
Security Price
Number of Employees
Short Term Debt
Cost of Goods
Long Term Debt
Net Income

Key Deal Facts

Founded by the creators of the groundbreaking documentary, The Game Changers.
Our flagship product, Elite Plant Protein, is the 1st viable plant-based competitor to whey protein.
Tastes and mixes better than any other plant-based protein, even disappearing into coffee.
Beat leading comparable products 3 to 1 in taste and texture at the National Food Lab.
Made from American, non-GMO upcycled barley, considered the world’s most sustainable protein.
Leadership team hails from Quest, Cytosport, Weetabix, Just, and Bare.
Exclusive partnership with EverGrain, a subsidiary of AB InBev, including no-cost R&D.
Want to try FȲTA? (USA ONLY) Go to fyta.com and use one-time code WEFUNDER25 to get 25% off.

Management Team / Advisory Board Bios

Kyle VogtCruise Automation, Twitch, SocialCam, Jesse Itzler Zico Coconut Water, Atlanta Hawks, D. Scott Olivet Oakley, NIKE, Skullcandy, Reef, JaVale McGee 3-time NBA Champion, Justin Kan Twitch, Y Combinator, Taylor SchupeStance, Yeezy, FutureStitch, James Wilks Founder & CEOProducer/Narrator of The Game Changers documentary. Co-founder of the Game Changers Institute. Winner of The Ultimate Fighter. Elite Special Forces trainer. Ranked #3 on Men's Health list, "The 13 Most Influential Men in Health and Fitness"., Mike O'Hare Chief Operating OfficerHighly experienced CPG Operations professional, who has developed laterally integrated supply chain solutions
for innovative food and beverage companies such as CytoSport (Muscle Milk) and Quest Nutrition, including a $1BN exit to Simply Good Foods., Claudia Cave Director of OperationsManaged Logistics Operations for several disruptive CPG brands including Just Foods, Bare Snacks, Perricone MD, and CytoSport (Muscle Milk)., Joseph Pace Chief Creative Officer & Co-Founder Producer/Writer of The Game Changers documentary. Executive Director of The Game Changers Institute., Amanda Brown-Tortorici, PhD, MS, RD, CSCS Chief Health Officer PhD in Public Health, Masters Degree in nutrition. Certified Strength and Conditioning Specialist. Masters World JiuJitsu Champion., T.J. Waterfall, MSc, RNutr, SENr Chief Nutrition Officer Masters in Clinical and Public Health Nutrition. Registered Sports and Exercise Nutritionist. Author of The Plant Based Power Plan. Competitive triathlete and JiuJitsu practitioner., Sarah Nájera Espinosa, PhD, MS Chief Sustainability Officer PhD Climate Change and Food/Nutrition Security. Masters in Food Security. FAO Nutrition, Climate Change
and Food Safety Consultant. FAO Food Composition Expert. Head Professor, Universidad Internacional del Ecuador. National Masters Swimmer Medalist., Angie Sadeghi, MD Chief Medical Officer Board Certified Gastroenterologist. Founder, Institute of Plant Based Medicine. Fitness competitor., Seth Tibbs Communications manager Strategic & Corporate Communications Specialist and Data Analyst. Free solo and competitive climber.
Amount Raised : $4,413,460
Reveal the Score by Voting
Additional ratings from other users are needed to determine a viable CrowdScore for this deal.
The "CrowdScore" for this deal is determined by user ratings and other factors using our proprietary algorithm.
The overall viability and scalability of the business concept as well as the ability to drive the concept to profitability over time.
Business Idea
The progress made thus far in demonstrating that the business has viability, a customer base or other business traction.
Business Traction
The experience of the management team in running, scaling and/or exiting a business that required similar skills to execute the business plan.
Management Team
The value of the company compared to similar companies raising money from investors.

Security Description

A CAFES (Contract and Future Equity Stake) can convert into different types of equity upon a Triggering Event, such as: common or preferred stock for a corporation, limited partnership interest for a limited partnership and membership interest for a limited liability company. At the time of the Triggering Event, the specific rights and limitations associated with the equity stake being issued to the investors will be determined and disclosed by the Entrepreneur.

Research Reports

No reports have been submitted

Become a Reporter