Lucky Goat Brewing

Message from the founder

As the "gateway" to the Cape, our area lacks the attraction of what has become the new norm for destination traveling - craft beer brewing. By introducing interesting and cutting edge, but also classic, beer styles, we're driven to break the mold of sub-par beer in our community. While integrating local resources to create these recipes, we know we can create a quality product that will draw in visitors from all over the region and beyond. Not only do we have the potential to strengthen our brand (we ain't lucky for nothin') but the opportunity to strengthen and give back to the community that we are a part of.

Business Model

• Lucky Goat Brewing LLC is seeking to become the first brewery in Wareham, MA. Our goal is to create a place where individuals will be able to come, relax with their friends and families, and enjoy a well-made brew using local ingredients.
• A majority of Lucky Goat Brewing sales will come straight from the taproom, which concurrently provides the best experience for the drinkers, the fastest cash turnover, and the highest profit percentage. Customers will also have the option to purchase canned beer to take home. Cans and kegs will also be sold to various sold bars.
• Our main goal is to provide a unique range of great beers that will satisfy a range of customers. These include classic "beers made to style" for those beer connoisseurs, hoppy IPAs for those hop heads, and a selection of experimental beers for those that wish to explore the limits of beer itself.

Industry highlights

• Craft beer is a $27.6 billion market.
• Craft beer is the fastest growing segment of the beer market.
• The tap-room model has been proven to have high margins.

The Market

• In the last few years the craft beer industry has gone through some radical changes which has not only caused massive growth, but has changed the very landscape of the market. While this growth has caused some to fear an over-saturation, this notion itself is being countered by the increased number of craft beer drinkers entering the market. This is mainly the result of the culture clearing the industry's two main hurdles: Cost and taste.
• The customers as a whole have shown that they are willing to pay more for better quality. This is true not only for beer, but for the food industry as well. No longer do college student go straight for the cheapest option; in many cases the first beer they try is craft. In addition, while in the past craft beer's "interesting flavors" would drive people off, now it's one of the biggest draws. Customer will make plans to seek out these flavors, in many cases planning their day around it, and then posting about the experience on social media.
• The biggest shift, however, is how people have come to view breweries themselves. In the beer industry, (as well as in the food, art, crafts, and pretty much every industry), individuals have shown a bigger interest in enjoying local flavor. It something a community takes pride in. While this mentality has begun to hurt the regional craft breweries brands such as Samual Adams, this has helped in the rise of small "mom and pop" breweries. These smaller breweries themselves have now become the "watering holes" for many communities. Parents will often bring their children and pets to meet up with other families on weekends and eat from local food trucks. Community event will happen at these breweries and the brewery itself helps support the community through various charity work. All of this has given the small, local breweries an advantage over not only the regional breweries, but also the macro breweries such as Anheuser-Busch InBev. While some hold-out customers may not leave their trusty Bud Light behind for a far-away regional brand, a local brew with a local story may just have a shot.

Our Competitors

• As of November 1st, 2019, there are currently no direct competitors for Lucky Goat Brewery LLC. From a brewery standpoint, the closest competitor is over 20 minute drive away while the next one is over a half hour. And while Cape Cod has experienced rapid growth, the area of Wareham itself, often called the "Gateway to the Cape," and the surrounding towns, have have yet to be tapped. As noted above, Wareham itself has little in the ways of craft beer bars. These bars themselves have expressed interest in having more local beer on tap and would be interested clients.

• Improvement and repairs to building: $80,000
• Additional equipment to increase Growth: $20,580
• Mainvest Compensation: $6,420

Aaron Perry
Co-Founder, Head Brewer
Aaron started homebrewing in 1994 with simple extract recipes brewed right in his kitchen. When his satisfaction for this brewing style didn't meet his expectations, he quickly switched to all grain brewing. Over the years Aaron has developed countless recipes on a half barrel system that he had created. Aaron has been an active member of the American Home Brewers Association for 25 years. He has also been a member of the Cape Cod Lager and Ale Makers Home Brew Club and a two time winner of the Cape Cod Home Brewer of the Year Award, plus other regional awards and medals.

Aaron firmly believes in the grassroots of his brewing style and upholding the traditional, but also experimental, brewing of beer. His dream has been to start a brewery that resides in his town of 17 years, celebrating fine craft beer and the community in which he loves.

With a long background of manufacturing and distribution, Aaron is ready to take the leap into what his been his longtime passion while assisting in the growth of the Wareham comunity.

Caitlin Hurd
C0-Founder
Caitlin is a graduate of Fitchburg State University and Quinnpiac Universtity with an M.S. in Communications. She has been working nearly 13 years in eCommerce as a Digital Marketing Manager, helping in the growth of a small jewelry company. Proficient in search engine, social and marketplace advertising, Caitlin is constantly developing her skills and knowledge of the industry and plans to bring this knowledge to the development and growth of Lucky Goat Brewing.

Always having a love for craft beer, Caitlin became very interested in the homebrewing process after meeting Aaron. Now, in the beginning stages of homebrewing herself, Caitlin is excited to become engrossed in craft brewing and to introduce recipes that capture the essence of Cape Cod and the surrounding area. An avid gardener and appreciator of natural ingredients, Caitlin looks forward to the potential of what can be produced. She also believes that integrating a business into the local community and collaborating with surrounding businesses will be the key to the success of Lucky Goat Brewing.

Kendall Peabody
Co-Founder
Kendall Peabody is a graduate of the University of Massachusetts - Amherst. While there he studied accounting because of his desire to open his own business. Since then he has become a Licensed CPA in MA and been working as a self-employed public accountant.
Kendall has always had a great interest in trying new food and beer. He has been homebrewing for over 12 years, often being requested to bring his beer to Superbowl parties and friends weddings.