WHY BRATO BREWHOUSE AND KITCHEN?
Brato Brewhouse + Kitchen is a brewpub headed by industry veterans, Chef Jonathan Gilman and Brewer Alex Corona. Together they are building and operating a brewery and restaurant at 190 North Beacon Street in Brighton, MA, just across the street from the rapidly growing Boston Landing development project.
Brato Brewhouse opened in October 2019 and quickly accrued multiple five star reviews and a solid following. They've been covered in publications such as Boston Magazine, Eater, and the Boston Globe. What distinguishes this community-focused brewpub from others is their partnership with local farms create drool-worthy suppers, inventive house-made sausages and unique house-made sourdough grilled cheeses. In addition to the amazing menu, the beers on tap are on seasonal rotation and offer virtually all styles, aiming to serve beer that satisfied every palate.
Brato has also collaborated on beer recipes brewed at some of the breweries who host their pop-ups including Idle Hands, Night Shift, Lamplighter, Bone Up, and Dorchester Brewing Company.
Brato is currently brand-building by offering local brewery taprooms a food option by operating as a pop-up vendor selling grilled cheese on house-made sourdough, pickled veggies and house-made sausages.
MARKET ANALYSIS
As of 2017 Census estimates, the population of Boston was roughly 685,000. The total Greater Boston population, according to 2014 Census estimates, was 4.7 million. Our primary target demographic is Millennials, ages 25-34, which as of 2016 Census estimates made up 23.3% of the Boston population.
According to the U.S. Census Bureau, there were 1,149,915 Millennials living in the Boston Metro area. This translates to approximately 447,316 people between the ages of 21-35 with a bachelor’s degree holding a median income of at least $44,548. A second target drinker and frequent diner-out is the GenX population, ages 40-54, which accounts for another 17% of the Boston population.
In general, our primary competitors will be brewery taprooms and restaurants with an emphasis on craft beer and locally sourced food. Although there are a handful of craft beer focused restaurants in the area, there are currently no taprooms located in Allston/Brighton.
BUSINESS MODEL
Brato sells food from their scratch kitchen and beer brewed on-site for in-house and take-home consumption. Primary costs include kitchen and brewing equipment as well as building construction and renovations (e.g. dining room, bar, patio, etc.)
Plans for expansion: Brewing capacity can easily be doubled by swapping out 10-barrel tanks for 20-barrel and performing double brewdays. If the demand for take-home beer is strong, we plan to organically grow into a small canning operation of primarily 16oz 4-packs. Barrel-aged and wild beers.
- At 3-5 years in, we plan for in-house cheese and charcuterie production.