Business Model
At the start The Wandering Stage will be one unit that operates between April 1st and December 30th. In year 3 We plan on taking the Wandering Stage to the southern part of the United States and remaining open year round. In year five we plan on building a second truck that will operate in a second section of the United States such as California or Texas.
The Market
My target market consists of entities who organize outdoor events in New England such as Museums, city/town governances, politicians, college campuses, arts-based companies, and non profit companies based around specific events such as The Lowell Folk Festival.
As stated above, our company provides an instant solution to cities’ challenge of coordinating all aspects of an event, by saving time and money to several key city personnel. This allows those resources to be better allocated. At the same time, we have found that arts companies have a dire need for affordable quality venues. As arts budgets continue to be slashed, brick and mortar theaters are having to charge hire rental prices to performance companies. To recoup their losses, theater and arts-based companies have to charge higher ticket prices, thus shrinking their audience size. The Wandering stage answers that challenge by offering a quality performance venue at a highly competitive price. This allows our clients to take the show from town to town, making each performance more profitable as it taps into several different markets.
Currently, no other entity like The Wandering Stage exists in the market. From our research, the closest form of competition are those companies that travel with disassembled stages which then have to be assembled on site, or companies that solely rent and set up lights and sound for events. Normally, these companies focus on one aspect of the stage, light, or sound marketplace and cater to clients who are planning weddings, town events, races, and festivals. Some towns also borrow from local schools and rely on the D.P.W to transport and set up.
Why The Wandering Stage?
The Wandering Stage is a new company based in the Merrimack Valley, offering a one-of-a-kind, full performance set-up for all outdoor events, public speeches, musical performances or any other outdoor events anywhere within the US!
A 20-foot, custom built, towable trailer made out of steel and aluminum, our trailer can be transformed into a full 20 by 12 foot stage at the push of a button. At the same time, the inside of the trailer serves as a backstage area/green room depending on the event. By using battery powered L.E.D lighting, free standing lighting, and a sound system run off silent generators, there is no event that we can not create for our clients.
The Wandering Stage is designed to be transformed by one operator, who can also run lights and sound during the event. Our well-thought out design, along with the low cost of operation, allows The Wandering Stage to be extremely competitive and lean, thus keeping our prices very attractive to our clients.
The arts have always had the undeniable ability of bringing people from different walks of life together. Today, I find it more important than ever to create something that allows the transformative power of theatre to remain accessible.
The Wandering Stage seeks to do just that.
The Wandering Stage brings the power of the arts to surrounding cities and towns throughout New England that do not have access to brick and mortar theatres of their own. This provides a unique and cost-effective alternative, not only for theatre goers, but for non-profit organizations, hospitals, and senior living communities where individuals often have limited mobility. The Wandering Stage brings a venue to you.
