American Stonecraft

American Stonecraft makes Food Slabs, Cooking Stones, Bowlders, Coasters, and Trivets from the rocky farmland of New England.  Our boulders are sustainably sourced from working farms because they rise to the surface year after year.  

Hidden in the soil of ordinary farmers’ fields lie magical metamorphic rocks, granite, and marble, melted by heat and pressure.  Join us as we celebrate the glorious landscape right around the corner!

• Purchase Equipment: $160,000
• Expand Inventory Levels: $50,000
• Marketing: $25,000
• Mainvest Compensation: $15,000

Gerald Croteau
Founder/CEO
Gerald Croteau, the founder and artist of American Stonecraft, has worked in far-away lands, but New England's stonewall landscape has always held his heart. They stand as testament to a family farm’s struggle in the tougher times only a few generations earlier, when farms were powered by ox and plow. Stonewalls are the inspiration in producing beautiful, food safe, stone slabs. His goal is to share the story of New England farmers by creating sweet irony of the rocky farmland that 'grows' rocks year after year.As a younger man eager to learn the ways of the world, Gerald earned an economics degree from George Washington University. He followed this with four years practicing economics in Washington DC and real estate in Abu Dhabi and Dubai. Gerald transitioned from a pinstriped suit to a sometimes mud-covered suit when he founded the American Stonecraft studio in 2012. His stone workshop and studio is in historic Lowell, Massachusetts, whose seal reminds us that "Art is the Handmaid of Human Good."For Gerald, realizing that historic stone structures were being displaced for simply rock value inspired his light bulb moment: sourcing raw materials in a sustainable way in partnership with working farms, and then turning those into products that farmers could sell themselves. Main street, side street, and wayyy out of the way farms throughout New England, now nearly 100, are working with him. Hopefully, you have already seen our work at your favorite farm near you. By specializing in the remarkable technology of cutting and finishing these rocks safely, and giving farmers back finished product for resale, we created a model of adding tons of value to ordinary rocks, even as we make them light enough for your grandmother to hold.Each slab starts as a hand-gathered stone from a New England farmer’s field that is then sliced, polished, and sealed in Lowell, to craft the finest farm-to-table serving platter. They're permanently stain resistant and colorful due to our meticulous grinding with water. The polished interior displays the complexities that hint at the exciting ancient journey of each individual stone. The hand-finished surface becomes an epic record of that fieldstone’s creation, your favorite place, and a testament to its ride on a glacier nearly only 8,000 years ago. Gerald hand selects the rocks, brings them back to our Lowell workshop, and gives them new opportunity for our farm partners.

If you invest $100, the business agrees to share a portion of their revenue until you have been repaid $160. They will owe you this amount by 1/1/2028, regardless of revenue.