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Security Type
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CAFES
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Categories
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Retail, Consumer Goods & Products, Healthcare & Medical
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Min Investment
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$500
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Expected Close Date
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April 30, 2023
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Target Raise
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$50.00K-$1.20M
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No. Investors
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35
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Security Price
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$1
- Number of Employees
- 11
- Cash
- $196,422
- Revenue
- $1,194,774
- Short Term Debt
- $357,293
- Cost of Goods
- $460,818
- Long Term Debt
- $319,644
- Net Income
- $-343,080
Key Deal Facts
Over $5m in revenue, fulfilled over 98,000 orders, with 73% customer return rate.
True omni-channel revenue approach. Establishing four distinct channels. 2021 - 2022 100% YoY growth
Ecomm metrics = CAC $9 · ROAS 5.43x · AOV $49 · LTV/CPA 9.29
Retailers include Saks 5th Ave, J.Crew, Erewhon, Remedy Place, Verishop
Featured in GQ, Hypebeast, Rolling Stone, Forbes, Uncrate, Men's Health, Well + Good, goop, Byrdie
Proprietary plant-based formulas that are original, sustainable, cruelty-free certified and organic
Launched jack henry studios, a brick-and-mortar wellness club that offers hair and skin services
Studio metrics = CAC $15 · ROAS 13.3x · AOV $83.36 · LTV/CPA 73. Yearly LTV $960
Management Team / Advisory Board Bios
Kyle Bardouche Founder & CEOKyle is a persevering business leader with 10+ years of experience in brand building, forging new categories and building a global presence. Previously, he has helped companies optimize and deliver product, build brand and business strategies., Doug Peters Director of OperationsDoug oversees our operations from sourcing and logistics to scaling our in-house manufacturing processes. He joined our team in the early days and has a proven track record of driving efficiencies and an eye for quality and precision., Aj Ogden Brand DirectorAj is a brand strategist and creative director with over 7 years of experience. he has built and overseen campaigns with brands such as Dyson, Adidas, Hyundai, google, Samsung and many more., Carlos Ortiz Creative Director of HairCarlos is a leading trendsetter and natural talent in the hair and beauty industry. With over 20 years of haircutting experience, he started his career in Los Angeles and then took on the New York hair scene for a decade. He will be heading up Studios NYC, Alec Dieppa Head FormulatorA veteran of the beauty industry. His passion for creating products began over a decade ago and quickly became an obsession. Being hands-on as a hairstylist gives him a unique insight into the needs and trends in the world of self care., Ben Rawitz Strategic partner15+ years of managing Tom Brady. The relationship between Tom and Gisele extends far beyond the boardroom. Ben is a trusted advisor and friend. He touches all aspects of Tom’s businesses and is a strong gatekeeper for Tom.
Reveal the Score by Voting
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Additional ratings from other users are needed to determine a viable CrowdScore for this deal.
The "CrowdScore" for this deal is determined by user ratings and other factors using our proprietary algorithm.
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The overall viability and scalability of the business concept as well as the ability to drive the concept to profitability over time.
Business Idea
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The progress made thus far in demonstrating that the business has viability, a customer base or other business traction.
Business Traction
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The experience of the management team in running, scaling and/or exiting a business that required similar skills to execute the business plan.
Management Team
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The value of the company compared to similar companies raising money from investors.
Valuation
Security Description
A CAFES (Contract and Future Equity Stake) can convert into different types of equity upon a Triggering Event, such as: common or preferred stock for a corporation, limited partnership interest for a limited partnership and membership interest for a limited liability company. At the time of the Triggering Event, the specific rights and limitations associated with the equity stake being issued to the investors will be determined and disclosed by the Entrepreneur.
