Reel Paper

Reel Paper

Tree-free and plastic-free household paper company

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Security Type
Financial Services, Consumer Goods & Products, Retail, Other, Sustainability
Min Investment
Santa Monica, CA
Expected Close Date
April 29, 2024
Target Raise
No. Investors
Security Price
Number of Employees
Short Term Debt
Cost of Goods
Long Term Debt
Net Income

Key Deal Facts

Gross revenue nearly doubling year over year since founding and pacing to exceed $18M this year.
The leading sustainable national branded toilet paper sold in 900 Targets and 200+ add'l stores.
A business led by experienced CPG brand builders from P&G, Mrs. Meyers, and Kimberly-Clark.
Over 13k 5-star online reviews and a loyal base of nearly 50k subscribers.
Business is nearing profitability so raising money through our community to remain focused on impact

Management Team / Advisory Board Bios

David VanHimbergen CEO18+ years of brand building at Procter & Gamble; Founder of Tide Spin (Tide Cleaners); three time CEO, Livio Bisterzo Founder & Chairman20+ years CPG entrepreneur and innovator; Founder of Hippeas Snacks, Joe Stilphen CFOCPG finance and operations veteran. Ex-P&G & PNC. 12+ years of global experience, including Brand Finance leader for Crest & Oral-B and Plant Controller for $1BN+ manufacturing and distribution facility., Jeffrey Borsuk VP of Marketing8+ years of managing performance marketing teams to help startups grow 200% YoY. Formerly CLEAR Secure and Harper Wilde., Lisa Sumner VP of RetailSales leader with 20+ years in CPG, driving significant growth for both large healthcare brands (Tylenol, Tums) and emerging natural brands (Mrs. Meyer’s, Seaweed Bath Co, Puracy) across all retail channels, Andrew Sylvester VP of StrategyExperience in venture capital and strategy at UTA ventures talent agency., Katja LernerAdvisorHeld executive R&D positions at Kimberly-Clark and Johnson & Johnson
Amount Raised : $1,179,177
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Security Description

A CAFES (Contract and Future Equity Stake) can convert into different types of equity upon a Triggering Event, such as: common or preferred stock for a corporation, limited partnership interest for a limited partnership and membership interest for a limited liability company. At the time of the Triggering Event, the specific rights and limitations associated with the equity stake being issued to the investors will be determined and disclosed by the Entrepreneur.

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