Folk Revival

High protein / low carb hot cereal made with acorns

Claim My Business
Security Type
Convertible Note
Food & Beverage, Consumer Goods & Products, Retail, Health & Fitness
Min Investment
Tenafly, NJ
Expected Close Date
April 29, 2024
Target Raise
No. Investors
Security Price
Number of Employees
Short Term Debt
Cost of Goods
Long Term Debt
Net Income

Key Deal Facts

New, fast growing hot cereal brand with high protein and low carbs.
National brand bringing acorns to market- an important heritage food, right under our feet.
Launched in 2023. Currently in approximately 100 stores with authorizations in another 165 in 2024.
Strong repeat orders. New stores being added every week.
Recently authorized by Whole Foods in four eastern regions (~165 stores). Shipping in December.
Founded by an industry veteran with 20 years experience building start up natural food brands.
Five additional partners with deep industry experience providing cross functional support.
Key early investors include our acorn vendor and contract manufacturer.

Management Team / Advisory Board Bios

Our acorn supplier, Our contract manufacturer, Our national sales broker, Adam SombergDr. Praeger's Sensible Foods - President, Mark KoideFounder @ Kommventures and CPG Veteran, David Cantor Founder & CEO20 years experience building start up natural food brands. Led Marketing, Innovation and R&D for Dr. Praeger's Sensible Foods for 8 years, growing the brand from 5x culminating with a recent successful 9-figure exit., Dianne AronicaFinanceVeteran food and beverage CFO. Grew and helped execute the sale of Dr. Praeger's Sensible Foods., Brad DixonMarketingCo-Founder of Special-Operations- a commercial arts and entertainment company based in Brooklyn. Clients include Burger King, Tim Horton's, The New York Times, and Ciroc Vodka., Karen CastielloR&D13 years at Mars, departing as Global Senior Scientist. Product development extraordinaire to an incredible roster of natural foods brands., David GrossDTCCo-founder of Anchor Worldwide Media - a creative, production and media agency. DTC and media guru to dozens of companies ranging from startups to Fortune 100 multi-nationals., Michelle TylerSocial MediaFounder of Genuine Ginger, a leading social media content, management, and influencer marketing for natural and organic CPG brands.
Amount Raised : $237,895
Reveal the Score by Voting
Additional ratings from other users are needed to determine a viable CrowdScore for this deal.
The "CrowdScore" for this deal is determined by user ratings and other factors using our proprietary algorithm.
The overall viability and scalability of the business concept as well as the ability to drive the concept to profitability over time.
Business Idea
The progress made thus far in demonstrating that the business has viability, a customer base or other business traction.
Business Traction
The experience of the management team in running, scaling and/or exiting a business that required similar skills to execute the business plan.
Management Team
The value of the company compared to similar companies raising money from investors.

Security Description

A convertible security is a security that can be converted into another security, typically equity in the next round of financing.

Research Reports

No reports have been submitted

Become a Reporter