Management Team / Advisory Board Bios
Ernesto Pedroza
Founder/CEO
Ernesto is a seasoned entrepreneur with over 15 years of providing tech and marketing services to the sports, live events and CPG sectors. In his previous company, where he served as CEO of Alta Vista Solutions, Inc. from 2002 - 2017, he built loyalty and rewards programs that are still in place today with some of the worlds most recognizable live event brands. Alta Vista grew to be a $12MM business by its 5th year in operation. During this time, Alta Vista was named vendor of the year by multiple MLB teams and MBE business of year by this IHCC (Illinois Hispanic Chamber of Commerce)
Robert Armband
Co-Founder/CSO
Robert is an advisor to clients in the live events industry. He brings over three decades of experience with a career encompassing: Technology, Ticketing, Media Sales, Feature Film Marketing, Event Promotion, TV Production and Publishing. He served as CEO & Publisher of La Raza Newspaper and was awarded, "Best US Spanish Language Weekly," according to the National Association of Hispanic Publications. He also served as CMO/COO of Viva Marketing Group, a leading US Hispanic live event company. Mr. Armband is married and makes his home in Chicago.
Julia Fischer
Co-Founder/COO
Julia Fischer is the Director of Operations for PromoShare. She is a vision-driven change agent with a career-long record of high-level marketing and media client service success for leading organizations and early stage startups.
Raymundo Ginez
Co-Founder/ CTO
Raymundo has Lead Product Designer with over 12 years of experience. His User Experience (UX) career has ranged from B2B to B2B2C organizations.
Mark Flores
CMO
Mark Flores has over 15 years of experience in corporate and consumer marketing within general and multicultural markets. After years working for local Latino media in Chicago, he went into education policy and political consulting and ultimately ended up in the beer and live events business running the public relations strategies for some of the biggest beer brands in the country while at Olson Engage.
David Segura
CEO, VisionIT
Nick Delgado
Dignitas/Blackboard White Ink
Ricardo Barrientos
Pepsi-Co
Matthew Myers
CEO - Kingman Prince
Karyn Pettigrew
CEO - Beyond Blindspots/ZoeGoes
Jenny Cruz Pedroza
Attorney, JCP Law
Mathias Berning
Vice President, JP Morgan Chase Asset Management
James Bolden
Account Executive in Print/Packaging