A new paragon in coffee

Security Type
Crowd SAFE
Food & Bev
Min Investment
Portland, OR
Offering Date
September 25, 2020
Expected Close Date
January 31, 2021
Target Raise
Deal Notes

Discount: 20%


Company Description

Vision Growing internationally with new product launches and recurring revenue             In October 2020, we are launching in Europe with a direct to consumer strategy. Other international markets will follow. We will soon launch a subscription option for high quality, precision-ground coffee that is perfectly dosed for Ratio coffee makers. It will include fully compostable packaging. This is a sustainable, delicious alternative to pods, K-Cups, and other convenient-yet-marginal options on the market. Markets we can sell into include home, WFH office, offices, boutique and large luxury hotels, Airbnb hosts, and small restaurants offering quality brewed coffee. The recurring revenue will likely comprise a significant part of our business, with great profit margins and additional enterprise value when we are acquired.New products are in development, bringing the Ratio design approach to various price points and customer segments.We want to grow to at least 50K units of machines a year before seeking a strategic exit. The most likely acquiring company would be a larger coffee equipment brand that wants to gain access to the high-end of the market.

Key Deal Facts

Reached first profitable month in Dec 2019
Expected $1.5M in revenue by EOY 2020
Sales YTD Aug 2020 are nearly 3x YTD Aug 2019
Recently launched with Williams-Sonoma and Crate & Barrel
Expanding to Europe in October 2020
5K+ units on the market | Lifetime revenue over $2.5M
Growing market with 58M coffee makers sold worldwide in 2019

Management Team / Advisory Board Bios

Mark Hellweg

Brad Walhood

Deal Notes

Discount: 20%

Amount Raised : $388,003
Reveal the Score by Voting
Additional ratings from other users are needed to determine a viable CrowdScore for this deal.
The "CrowdScore" for this deal is determined by user ratings and other factors using our proprietary algorithm.
The overall viability and scalability of the business concept as well as the ability to drive the concept to profitability over time.
Business Idea
The progress made thus far in demonstrating that the business has viability, a customer base or other business traction.
Business Traction
The experience of the management team in running, scaling and/or exiting a business that required similar skills to execute the business plan.
Management Team
The value of the company compared to similar companies raising money from investors.

Security Description

An equity crowdfunding specific version of a SAFE used by crowdfunding portal Republic. Upon conversion (if and when that happens), investors may receive special shares with limited rights that do not show up on a company’s cap table. The issuer may roll over and not convert shares at the next financing round causing investors to lose out on some upside.

Research Reports

No reports have been submitted

Become a Reporter