Key Deal Facts
Female-founded & minority-owned business recognized in Forbes’ 8 Mission-Driven Companies Reinventing the Packaged Food Industry
KidsLuv is addressing two distinct consumer categories: the children’s beverage market and the children’s pediatric supplements market, with a combined market size of over $2.7B
Sold in over 1500+ stores nationwide including Walmart, CVS, United Supermarkets, Natural Independents, Amazon and Thrive Market
Management Team / Advisory Board Bios
Ashi Jelinek
Founder and CEO
The Luving Company was formed in 2018 when Los Angeles-based mother of three, Ashi Jelinek, found the market lacked innovative, health conscious children's products. In launching The Luving Company, a female-founded and minority-owned business, Ashi brings her personal experiences as a mother along with her passion for health and wellness. Focusing on promoting a healthy lifestyle to her kids, Ashi set out to create products for both her own and other families alike. The first product of The Luving Company, KidsLuv is disrupting the stagnant kids’ beverage market by creating the first ZERO sugar, vitamin hydration beverage of its kind. At The Luving Company, our global mission is to be an educational leader in child nutrition and create a brand that encourages good health, good living and celebrates family values with a positive environmental impact. We are an all women team, filled with entrepreneurial passion and excellence.
Jenn Goodrum
Director of Sales & Marketing
Jenn Goodrum is a Senior Brand Marketing Strategist who comes from a strong background in CPG. Jenn’s long record working at leading global brands, Swisse Wellness, Popchips and Healthy Times brings with her extensive knowledge to her current Director of Sales & Marketing role at KidsLuv. With a genuine passion for launching brands, her areas of expertise include strategic go-to-market brand launches, sustainable product innovation and brand packaging. Jenn’s creative story-telling and integrated marketing campaigns have been an integral part in building brand equity and global expansion.
Mary Allard
Operations Manager
Mary Allard is an operations and admin guru who has a background in holistic health and dietetics, her experiences as General Manager at The Tea Spot, COO of Upstart Kombucha, and COO of Sky & Wyatt have allowed her to live out her passion for designing and launching innovative products to positively impact health, wellness, and preventative nutrition across the globe.
Dharampal Singh Rawat
Board Member
Dharampal Singh Rawat is a serial business advisor and founder of Sharan Consultants. Prior to forming Sharan Consultants, he was involved and worked with nonprofits organizations most of his life. Dharampal currently serves on the board of The Luving Company, a Vitamin Beverage for kids. He has been involved in all levels of business development and private investment in the consumer RTD sector. In his spare time, he enjoys spending time with his grandkids.
Stephanie Phillips
Board Member
She has worked in the financial service industry for over 25 years as both an advisor and investment banker. Currently she is CEO of SP Global, LLC a consulting firm working with entrepreneurs, innovators, and creators around the world. Stephanie is Senior Vice President at Wilmington Capital Securities, where she is registered as a financial advisor and Investment Banker. Stephanie has worked with companies in both the public and private markets to access capital and forge strategic relationships.
