The Luving Company

The Luving Company

Functional Vitamin Beverage for Kids

Security Type
Common Stock
Consumer Goods & Products
Min Investment
Marina Del Rey, CA
Offering Date
September 30, 2020
Expected Close Date
March 30, 2021
Target Raise
Deal Notes

Price per Share: $0.92


Company Description

KidsLuv is a ZERO SUGAR Vitamin Enhanced beverage created by a mother of three, Ashi Jelinek, upon recognizing a growing demand in the kids’ beverage space for less sugar and healthier products. Established in 2018, The Luving Company, a female-founded and minority-owned business, launched its first brand, KidsLuv, designed to give kids a healthy dose of vitamins and minerals their bodies need, without the harmful sugars. All KidsLuv products are Certified Non-GMO, Vegan, Kosher and Gluten-Free, and served in an 8-oz. recyclable, resealable, straw-free drink carton.

Key Deal Facts

Female-founded & minority-owned business recognized in Forbes’ 8 Mission-Driven Companies Reinventing the Packaged Food Industry
KidsLuv is addressing two distinct consumer categories: the children’s beverage market and the children’s pediatric supplements market, with a combined market size of over $2.7B
Sold in over 1500+ stores nationwide including Walmart, CVS, United Supermarkets, Natural Independents, Amazon and Thrive Market ​

Management Team / Advisory Board Bios

Ashi Jelinek
Founder and CEO
The Luving Company was formed in 2018 when Los Angeles-based mother of three, Ashi Jelinek, found the market lacked innovative, health conscious children's products. In launching The Luving Company, a female-founded and minority-owned business, Ashi brings her personal experiences as a mother along with her passion for health and wellness. Focusing on promoting a healthy lifestyle to her kids, Ashi set out to create products for both her own and other families alike. The first product of The Luving Company, KidsLuv is disrupting the stagnant kids’ beverage market by creating the first ZERO sugar, vitamin hydration beverage of its kind. At The Luving Company, our global mission is to be an educational leader in child nutrition and create a brand that encourages good health, good living and celebrates family values with a positive environmental impact. We are an all women team, filled with entrepreneurial passion and excellence.

Jenn Goodrum
Director of Sales & Marketing
Jenn Goodrum is a Senior Brand Marketing Strategist who comes from a strong background in CPG. Jenn’s long record working at leading global brands, Swisse Wellness, Popchips and Healthy Times brings with her extensive knowledge to her current Director of Sales & Marketing role at KidsLuv. With a genuine passion for launching brands, her areas of expertise include strategic go-to-market brand launches, sustainable product innovation and brand packaging. Jenn’s creative story-telling and integrated marketing campaigns have been an integral part in building brand equity and global expansion.

Mary Allard
Operations Manager
Mary Allard is an operations and admin guru who has a background in holistic health and dietetics, her experiences as General Manager at The Tea Spot, COO of Upstart Kombucha, and COO of Sky & Wyatt have allowed her to live out her passion for designing and launching innovative products to positively impact health, wellness, and preventative nutrition across the globe.

Dharampal Singh Rawat
Board Member
Dharampal Singh Rawat is a serial business advisor and founder of Sharan Consultants. Prior to forming Sharan Consultants, he was involved and worked with nonprofits organizations most of his life. Dharampal currently serves on the board of The Luving Company, a Vitamin Beverage for kids. He has been involved in all levels of business development and private investment in the consumer RTD sector. In his spare time, he enjoys spending time with his grandkids.

Stephanie Phillips
Board Member
She has worked in the financial service industry for over 25 years as both an advisor and investment banker. Currently she is CEO of SP Global, LLC a consulting firm working with entrepreneurs, innovators, and creators around the world. Stephanie is Senior Vice President at Wilmington Capital Securities, where she is registered as a financial advisor and Investment Banker. Stephanie has worked with companies in both the public and private markets to access capital and forge strategic relationships.

Deal Notes

Price per Share: $0.92

Amount Raised : $37,102
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Security Description

Common stock is a security that represents ownership in a corporation.

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