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Security Type
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Convertible Note
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Categories
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Alcohol
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Min Investment
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$250
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Offering Date
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September 04, 2020
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Expected Close Date
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December 02, 2020
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Target Raise
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$320.00K-$800.00K
Company Description
We manufacture and market Florida CANE Vodka, El Encanto Rum, Tamiami Gin, and Red Drum Whiskey using local Florida produce, bottled and packaged in 100% American-made glass. Florida CANE products are essentially the best of Florida, distilled and packaged into a bottle. So naturally, we aim to become the go-to Florida souvenir. With 7 micro-distilleries all across Florida, established out-of-state contracts with the biggest retail chains in America, and a large e-commerce presence with the capability to sell on our own website direct to consumers, we’d be one step closer to introducing the superiority of craft spirits to the national market.
Perks
Invest $500+ for Florida CANE Distillery Branded T-Shirt and Name painted into mural of new distillery
$1,200+ Above perks, plus 1st batch of Red Drum Single Malt Whiskey
$3,000+ Above perks, plus full suite (32 bottles) of Product Line * must be redeemed at location
$5,000+ Above perks, plus ID for 20% off all in-store purchases for life
$10,000+ Above perks, plus 1 seat in our distilling school
Invest $500+ for Florida CANE Distillery Branded T-Shirt and Name painted into mural of new distillery
$1,200+ Above perks, plus 1st batch of Red Drum Single Malt Whiskey
$3,000+ Above perks, plus full suite (32 bottles) of Product Line * must be redeemed at location
$5,000+ Above perks, plus ID for 20% off all in-store purchases for life
$10,000+ Above perks, plus 1 seat in our distilling school
Key Deal Facts
Advocated for law change and became Florida's first craft distillery with a vodka tasting room
Nationally recognized spirits—Platinum, Double Gold, & Gold awards from renowned Spirit Competitions
Multiple Revenue Streams: Whiskey Distilling School, Hand Sanitizer sold on Amazon, and White Labels
Active distributions agreements to bring award-winning El Encanto Silver Rum to 5 additional states
Distribution established in Wal-Mart, Total Wine, ABC Liquors, Disney, Busch Gardens, & Sea World
Located in a high-traffic tourist district— Ybor City. Offering a unique experience for visitors
Largest craft spirits portfolio in the nation, with 32 independently successful SKUs established
Unique distilling process incorporates fresh Florida produce and Florida sugar cane
Use of Proceeds
$320,000
- 90% towards refinancing existing, high interest debt
- 2.5% increasing sales staff
- 7.5% Wefunder intermediary fee
$800,000
- 45% towards refinancing existing, high interest debt
- 12.5% towards increasing sales staff & supporting expansion into new states
- 35% towards locating and establishing second distillery & tasting room
- 7.5% Wefunder intermediary fee
Management Team / Advisory Board Bios
Lee Nelson
Owner
Started one of the earliest craft distilleries in Florida via a small P2P (crowdfunded) loan. Developed 5 distinct brands and opened Florida's 1st Craft Distillery tasting room. 20+ years of experience in Business Strategy.
Pat O'Brien
Owner
Growth initiative leader responsible for expanding Florida Cane's on-premise and off-premise accounts. Sales Director for the Eastern United States for a large medical device sales company, overseeing a multimillion-dollar territory across 17 states.
Matt Baber
Field Marketing Manager
Company sales growth manager with accounts landed in major restaurants in the area as well as retail accounts with Total Wine, Walmart, and ABC Fine Wine and Spirits. Certified Master Sommelier with 15+ years of experience in mixology.
Flora Kim
Social Media and Digital Marketing Manager
Focuses the team's energies towards the ever-evolving goal of growing & refining the Florida CANE brand. Directs internal & external communications, administers the company's social media channels, and leads efforts to increase brand awareness.