Future Proof

Future Proof

We develop innovative beverage brands for the next generation of drinkers

Security Type
Membership Units
Food & Bev
Min Investment
Austin, TX
Offering Date
October 09, 2020
Expected Close Date
February 05, 2021
Target Raise
Deal Notes

Series B-1 Preferred Units

Price per Share: $5.3673


Company Description

We are millennial entrepreneurs and industry veterans disrupting the $1.5T global alcohol beverage industry.We founded BeatBox Beverages in 2012 with the mission of bringing people together and having fun. Because of the disruptive nature of BeatBox and the excitement from our wholesaler partners about our profits, we repositioned ourselves in late 2019 as Future Proof Brands. It's been a crazy journey so far — and this is just the beginning.

Key Deal Facts

$6.2M T12 revenue and 98% YoY growth for FY2019.
Raised $1M from Mark Cuban on Shark Tank.
Currently in over 10,000 stores incl. Walmart, Kroger, 7 Eleven, and many more in 25 states.
Other investors: MTV's Rob Dyrdek, DJ's Party Favor, Louis The Child, G.T.A and more.
#1 Fastest-Growing, Single-Serve Wine Product (by Cases, Dollars, and Velocities).
Record 2020 Sales with More Than 200,000 BeatBox 12-Pack Cases Sold to Stores YTD.
Major gross margin improvement in 2020 to an industry-leading 55%

Use of Proceeds


  • 6.5% Wefunder fees
  • 32.5% sales and marketing expenses
  • 10% operations expenses
  • 35% investment in headcount
  • 15% G&A expenses.


  • 6.5% Wefunder fees
  • 32.5% sales and marketing expenses
  • 10% operations expenses
  • 35% investment in headcount
  • 15% G&A expenses.

The Company reserves the right to change the use of proceeds allocations if the Company’s Board of Managers determines that it is in the best interests of the Company to do so. 

Management Team / Advisory Board Bios

Justin Fenchel
Co-Founder & CEO

Aimy Steadman
Co-Founder & COO

Brad Schultz
Co-Founder & CMO

Tony Zangara
VP of Sales

Hanna Swanson
VP of Marketing

Cindy Crowell
Director of Operations

Tim Primus
VP of Operations

Jeff Mcnally
VP of National Accounts

Deal Notes

Series B-1 Preferred Units

Price per Share: $5.3673

Amount Raised : $0
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Security Description

Membership Units represent ownership rights in a Limited Liability Company, indicated by the right to receive cash or unit distributions, declared by the Manager(s) of the LLC, and having voting rights in the governance of the Company.

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