Sunken Stone

Sunken Stone

Turn-key solution using custom software to help brands sell more on Amazon

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Security Type
Preferred Stock
Min Investment
$500
Location
San Diego, CA
Offering Date
October 19, 2020
Expected Close Date
February 11, 2021
Target Raise
$50.00K-$1.07M
Deal Notes

Price per Share: $5.00

Valuation
$10,700,000

Company Description

Amazon leads the e-commerce world, and we help brands lead on Amazon. Our proven, four-pillar process gives sellers the ability to dramatically increase sales and ROI without adding to their workload. Since opening our doors in 2017, we’ve helped more than 100 7-8 figure brands generate over $100 million in sales.

Amazon is a must for any growing brand, but establishing an effective Amazon presence is complicated. Hundreds of factors are involved in a successful listing, and under-optimizing leaves money on the table…

That’s where Sunken Stone comes in.

We’ve worked hard to establish a reputation as a leading player in the Amazon services industry, and we’re now recognized as a top 500 Amazon seller on the Marketplace (out of ~6M). We’re fully accredited, and we’ve even been featured in a case study posted by Amazon itself (very rare for agencies). 

As a bootstrapped venture, we’ve proven our ability to grow and generate revenue without burning through cash. Our robust business model is based 50% on referrals from existing customers, and 50% on email marketing. Our customer acquisition model is so effective that we do almost no additional external marketing or content creation. At our existing rate of growth, we expect to achieve:

Key Deal Facts

We’ve proven our methods by becoming a top 500 Amazon seller on the Marketplace (out of ~6M).
$35 million in sales in 2020 alone.
Rapid new account growth with 40.87% CAGR since Jan 2017.
Custom-built software translates data and drives sales to scale.
High-demand service—Amazon sales up 200+% in the past 5 years.
Featured in success case study by Amazon.
Worldwide customer base with 100+ clients in the USA, Hong Kong, Canada, and the UK (among others).

Use of Proceeds

$50,000

  • 40% towards external marketing
  • 53.5% towards internal software development
  • 6.5% towards Wefunder intermediary fee

$1,070,000

  • 30% towards external marketing
  • 30% towards potential acquisitions and mergers
  • 33.5% towards internal software development
  • 6.5% towards Wefunder intermediary fee

Management Team / Advisory Board Bios

Adam Weiler
Founder & CEO
Founder of Sunken Stone, a Top 500 Amazon Seller, and an entrepreneur and marketer with 12+ years of experience in Amazon Product Sales Management. Adam also volunteers at the SDSU Lavin Entrepreneurship Center for Young Entrepreneurs.

Stacey Linder
General Manager
Overseen 300% growth in revenue and staff over the past 3 years. Our organizer-in-chief.

Paula Lambert
Lead Account Manager
Helped build out our industry-leading deliverable and shapes the direction of our offering.

Dominique Hernandez
Lead Catalog Manager
Oversees the flow of inventory into and out of Amazon for thousands of individual SKUs.

Deal Notes

Price per Share: $5.00

Amount Raised : $0
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Security Description

Preferred securities are a type of investment that generally offers some sort of preferred treatment through a dividend or preferred treatment in a liquidation.

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