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Security Type
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Convertible Note
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Min Investment
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$200
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Offering Date
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October 20, 2020
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Expected Close Date
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January 29, 2021
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Target Raise
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$200.00K-$1.07M
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Deal Notes
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Price per Note: $1.00
Company Description
We are creating an app that makes it exceptionally easy and rewarding for people to take climate action on their phones. Most actions earn points and can be taken in a matter of seconds or minutes with a few touches. Examples: call your elected representative with just four touches, petition a CEO to increase their climate ambitions with three touches, and join a “group buy” to purchase planet-friendly products like e-bikes in just a couple minutes.In five years, we hope to be partnered with scores of climate organizations who use our app to engage and track climate action by their followers.
We hope to have a virtual footprint on every continent.
We hope for 10% of U.S. consumers will have heard about the Climate Action Now app, and to top $50 million in annual sales, with 5 million Americans as active users of the app.
We hope our app users will have taken 500 million climate actions.Given the Company’s limited operating history, the Company cannot reliably estimate how much revenue it will receive in the future, if any.
Perks
Invest $250+ for 25 trees planted on your behalf
$500+ 50 trees planted on your behalf
$1,000+ 100 trees planted on your behalf
$2,500+ 250 trees planted on your behalf
$5,000+ We will purchase a carbon offset on your behalf, "neutralizing" your carbon footprint for one year.
$10,000+ We buy and preserve forever an acre of Guatemalan cloud forest in your name.
Invest $250+ for 25 trees planted on your behalf
$500+ 50 trees planted on your behalf
$1,000+ 100 trees planted on your behalf
$2,500+ 250 trees planted on your behalf
$5,000+ We will purchase a carbon offset on your behalf, "neutralizing" your carbon footprint for one year.
$10,000+ We buy and preserve forever an acre of Guatemalan cloud forest in your name.
Key Deal Facts
You are alarmed about climate change and want to do something that can make a difference.
You want to give ordinary people the means to fight climate change.
You want to invest in a team that has created profitable businesses with software that people love.
Organizations like the Climate Reality Project plan to use our app for recruiting and engagement.
You want to help others join the $150 billion U.S. market for sustainable goods and services.
You want annual sales of $9 million by year 3 and $48 million by year 5 (not guaranteed).
You want to get a return in 5-7 years via IPO or a strategic acquisition.
Use of Proceeds
$200,000
- 92.5% towards payroll (including app development).
- 7.5% for Wefunder fees
$1,070,000
- 7.5% for Wefunder fees
- 56% for payroll (including app development)
- 36.5% for non-payroll marketing expenditures.
Management Team / Advisory Board Bios
Brett Walter
Founder & CEO
Brett is an award-winning software designer and a veteran Silicon Valley entrepreneur and executive, most notably as VP R&D at Symantec Corporation in the early days. He is also a certified Climate Reality Project leader.
Patrick O'Sullivan
Chief Marketing Officer
Patrick has held senior marketing, sales and business development positions with IPG, HanesBrands, Inc. and Krispy Kreme. He co-conceived and developed an award-winning productivity software product and is a certified Climate Reality Project leader.
Joe DeStefano
Chief Technology Officer
Joe is a Ph.D. Computer Scientist from Dartmouth with 30 years industry experience having worked at BBN, Symantec Corp. and most recently as VP of Software Development with iPurchasePower. Joe is also a certified Climate Reality Project leader.
Bruce Stewart Maxwell
Chief Financial Officer
Bruce is a Fractional CFO. He has worked with 116 startups and raised more than $80 million in venture financing. Before his own practice, Bruce co-founded Positive Communications and grew it to $40 million in annual sales and 450 employees.
Leslie Alden
Climate Action Now, Advisor
Co-founder and Executive Director of DRAWDOWN Bay Area, launching the “Regional 2030 Climate Action Challenge”©, to leverage the collaborative power of the private sector, government, and community to reduce the greenhouse gas emissions 80% by 2030.
Emma Battle
Climate Action Now, Board Member
Emma is President and CEO of MarketVigor, a business services company. A leader in operations and digital marketing, Emma has held senior positions with Crisp Digital Agency, Windsor Circle, Red Hat, Art.com, HanesBrands, Inc. and PepsiCo.