AI-powered marketing platform for content creators

Security Type
Convertible Note
Min Investment
Sausalito, CA
Offering Date
November 03, 2020
Expected Close Date
February 02, 2021
Target Raise
Deal Notes

Conversion Discount: 20.0%

Interest Rate: 6.0%

Note Term: 12 months

Company Description

AI-powered marketing platform for content creatorsBooxby is an AI platform targeting the $819B story industry. Using a patented application of natural language (NLP) processing and machine learning (ML), we analyze narrative content to help creators hone their marketing and reach the widest audience.The Problem:Story content is growing exponentially, making discovery and monetization a pervasive issue across all media channels. In 2019 alone, 1.5M new books, 18M podcast episodes and 116,000 streaming video programs existed in the market, exacerbating an already massive marketing challenge. This is a signal to noise issue on a massive scale.How do creators tailor their marketing efforts to reach the largest audience hungry for their work? The publishing industry has been hit especially hard by this challenge. As an author led company, we know this pain personally. Guesswork can no longer solve what has become a big data problem. The Solution:Booxby has worked to solve that problem by analyzing the actual text of each book in order to offer objective, pertinent business intelligence to hone marketing campaigns. We do this text analysis using proprietary NLP/ML developed with a grant from the National Science Foundation.Our platform answers three critical questions that drive marketing campaigns: Who will love this content?Why will they love this content?How big is the market for this content?In the future, we will move beyond books to apply our NLP/ML fingerprinting to podcasts and video content to generate multi-directional marketing opportunities across all three media channels—and plan to be a leader in advancing artificial intelligence to reinforce the power of story.Stories connect us, and Booxby exists to identify the relationships between this powerful content so that creators can succeed in reaching their full market potential.


A one-year subscription to Booxby Analytics Premium (worth $139) for one manuscript analysis
Annual private meeting/or call and strategy session with founder and executive team
Annual private meeting/or call and strategy session with founder and executive team
Quarterly update call with members of Booxby's executive team
Invitation to Booxby’s annual team retreat closing dinner in Sausalito, California
Annual private meeting and strategy session with founder and executive team
Quarterly update call with members of Booxby's executive team
Private bicycling tour through Marin County, California with Booxby’s founding executive team and board
Invitation to Booxby’s annual team retreat closing dinner in Sausalito, California
Annual private meeting and strategy session with founder and executive team
Quarterly update call with members of Booxby's executive team

Key Deal Facts

Booxby has commercial traction and a strategic investment from Ingram Content Group, one of the world's largest wholesale distributors of books.
Booxby has two products in beta; and has run pilots for and processed data-sets from Hachette Book Group, Simon & Schuster, and ICG.
USPTO issued Booxby a patent in Dec. 2019 for its book analysis and recommendation method technology.
Forbes featured Booxby and its founder, Holly Payne, in August 2019.
The National Science Foundation awarded Booxby a non-equity STTR grant.

Use of Proceeds

  • Product
  • General & Administrative
  • Sales & Marketing
  • Services & Software

Management Team / Advisory Board Bios

Holly Payne
Chief Executive Officer
Holly Payne has over twenty years experience in the publishing industry. An internationally published author in 11 countries and 9 languages, Payne’s debut novel, The Virgin’s Knot (Dutton/Penguin) was named a Barnes & Noble Discover Great New Writers book. Her third novel, Kingdom of Simplicity, won a gold Benjamin Franklin Award, the highest award in independent publishing. Having founded her own press, Skywriter Books, she understands both traditional and independent publishing practices, and has been an adjunct professor teaching screenwriting and story development at California College of the Arts, Academy of Art University and Stanford. An All American Swimmer and competitive mountain biker, Holly holds a MFA degree from USC and BA in journalism from University of Richmond, where she graduated magna cum laude.

Josh Conviser
Chief Operating Officer
As a novelist, screenwriter, producer and financier, Josh Conviser understands both the best practices and pain points of the story industry. His novels are published by Random House, and he works as both a writer and producer in Hollywood. From creative development, to film finance and physical production, he is well versed in all aspects of the process. Highlights include Executive Consultant on HBO’s series, Rome. Josh received his AB from Princeton University.

Les Chasen
Chief Architect
Les Chasen has over 20 years architecting, implementing and operating mission critical systems. This experience offers him a deep understanding of technology, leadership, crisis management, communication, resource allocation, and management. Les has built robust platforms for companies large and small, and is an expert on issues related to security, privacy and identity. Through his career, he developed a PKI based identity credential system for Valididy, a patient identity system based on NFC and RFID; an individually owned and controlled personal cloud (predecessor to Self-Sovereign Identity) system; and a DNS registry for hundreds of TLDS, holding 20+ million domain names.

Jacob Bronstein
Director of Marketing
Jacob Bronstein is a seasoned media industry professional delivering creative, audience-centric innovation in Digital Media Strategy, Publishing, Audio Production, and Consumer Marketing. He has helped creators find audiences at some of the most successful companies in the world, including Apple and Random House. Jacob has three Grammy Awards for producing and directing audio programs with Barack Obama and Bill Clinton. His areas of experience include Go-to-Market Strategy, Business Development, Brand Marketing, Product Marketing, Podcast, Audiobook, and Music Production, Book Publishing, Digital Merchandising. 

Jonathan Lansey
Chief Data Scientist
Jonathan Lansey is a data scientist and researcher with a background in artificial intelligence and a history of developing innovative approaches to quantifying text. He spoke at Google NYC on his technique for estimating Heaps law 1,000 times faster than existing methods while scanning over a million times more content. The research was published in the Journal of Quantitative Linguistics, and the framework developed has been used in the analysis of historical texts published in the journal of Victorian Studies. At Aptima Inc., Jonathan used text analysis and other methods to study teamwork, working with the U.S. Army Research Institute, Sandia National Laboratories, and the Office of Naval Research. Jonathan's industry experience includes deploying machine learning algorithms at scale at wearable tech startups, Quantus and Whoop. Jonathan has a B.S. in Applied Mathematics from the New Jersey Institute of Technology and a Masters in Computational Neuroscience from Boston University.

Kelley Lynch
Chief Computational Linguist
Kelley Lynch is a computer Science Ph.D. Candidate studying NLP and multimedia information extraction at Brandeis. She was a developer for CLAMS platform, a toolkit of AI applications for Audio-Visual Archivists. She is passionate about enabling search and discovery for heterogeneous collections of assets and is an ardent lover of podcasts. She has presented her research at conferences around the world and was named a David Waltz Research Fellow at Brandeis in 2018.

Deal Notes

Conversion Discount: 20.0%

Interest Rate: 6.0%

Note Term: 12 months

Amount Raised : $167,000
Reveal the Score by Voting
Additional ratings from other users are needed to determine a viable CrowdScore for this deal.
The "CrowdScore" for this deal is determined by user ratings and other factors using our proprietary algorithm.
The overall viability and scalability of the business concept as well as the ability to drive the concept to profitability over time.
Business Idea
The progress made thus far in demonstrating that the business has viability, a customer base or other business traction.
Business Traction
The experience of the management team in running, scaling and/or exiting a business that required similar skills to execute the business plan.
Management Team
The value of the company compared to similar companies raising money from investors.

Security Description

A convertible security is a security that can be converted into another security, typically equity in the next round of financing.

Research Reports

No reports have been submitted

Become a Reporter