-
Security Type
-
CAFES
-
Categories
-
Retail, Consumer Goods & Products, Health & Fitness
-
Min Investment
-
$100
-
Location
-
Solana Beach, CA
-
Expected Close Date
-
April 29, 2024
-
Target Raise
-
$50.00K-$1.24M
-
No. Investors
-
56
-
Security Price
-
$1
- Number of Employees
- 1
- Cash
- $81,546
- Revenue
- $843,812
- Short Term Debt
- $159,042
- Cost of Goods
- $397,071
- Long Term Debt
- $197,447
- Net Income
- $-1,900
Key Deal Facts
Established reputation as a leading brand for effective sensitive skin care products
Thousands of 5 star reviews and testimonials raving about the amazing results from Waxelene products
Un-paid shoutouts from A-list celebrities like Gigi Hadid, Zooey Deschanel, and Lily Aldridge
Success in retail distribution, over 15,000 shelves including CVS, Whole Foods, Walgreens and more
Robust e-commerce ecosystem is poised for growth. High ROAS and low cost of customer acquisition
Partnership with Skin Safe, the top scientists to develop organic products for sensitive skin.
Consistent revenue growth over the last three years. Huge SAM. Billion $ Exit comps
Team of highly passionate, qualified, well-educated, forward thinking and hard working individuals.
Management Team / Advisory Board Bios
Todd Cooper Founder/CEOSerial Founder with two exits and patents. Todd has been a pioneer of natural products for 20 years. He is a visionary leader determined to make a positive impact. His mathematics and organizational skills make him a meticulous architect of any business., Hannah Turner Marketing DirectorHannah skilfully leads a diverse team of outsourced marketing professionals. She combines her broad knowledge of marketing fundamentals, graphic design, and our target customer avatar to articulate a story through visual media., Katelyn HillOperations ManagerKatelyn uses her Masters degree in data analytics, experience in product Management and Cosmetology training to drive the supply chain toward growth. Her direct connection to the customer and operations keeps her finger on the pulse of the company.
Reveal the Score by Voting
＿
Additional ratings from other users are needed to determine a viable CrowdScore for this deal.
The "CrowdScore" for this deal is determined by user ratings and other factors using our proprietary algorithm.
ⓘ
The overall viability and scalability of the business concept as well as the ability to drive the concept to profitability over time.
Business Idea
ⓘ
The progress made thus far in demonstrating that the business has viability, a customer base or other business traction.
Business Traction
ⓘ
The experience of the management team in running, scaling and/or exiting a business that required similar skills to execute the business plan.
Management Team
ⓘ
The value of the company compared to similar companies raising money from investors.
Valuation
Security Description
A CAFES (Contract and Future Equity Stake) can convert into different types of equity upon a Triggering Event, such as: common or preferred stock for a corporation, limited partnership interest for a limited partnership and membership interest for a limited liability company. At the time of the Triggering Event, the specific rights and limitations associated with the equity stake being issued to the investors will be determined and disclosed by the Entrepreneur.