Clics

Digital hair color mixing system — helping salons reduce cost and waste

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Security Type
Preferred Stock
Categories
Technology, Consumer Goods & Products
Min Investment
$250
Location
La Jolla, CA
Offering Date
October 21, 2020
Expected Close Date
February 11, 2021
Target Raise
$100.00K-$1.07M
No. Investors
256
Security Price
$4.58
Deal Notes

Price per Share: $4.58

Valuation
$20,003,937
Website
clics.com
Number of Employees
10
Cash
$83,148
Revenue
$18
Short Term Debt
$2,652,470
Cost of Goods
$0
Long Term Debt
$10,000
Net Income
$-1,615,891

Company Description

CLICS, LLC was organized in the State of Delaware in January 2016. The Company’s mission is to improve salon hair color service quality while reducing operating costs.  Hair coloring is the anchor service for most salons, generating 50% to 80% of revenues. The hair color products used to service clients represent the largest material expense for most salons. The effort and capital to purchase and maintain inventory levels is significant, and often leads to inventory shortages and reduced service quality. Hair color waste is surprisingly high, and a constant drag on financial performance.

Perks

Invest $500+ for Be named on CLICS' eco Steward List
$1,000+ Receive a CLICS Smart Bowl
$5,000+ A starter gift kit for a stylist
$10,000+ A group call with the founders
$25,000+ A personal hair coloring experience (subject to safety protocols and availability)
$50,000+ A San Diego Bay boat excursion with the CLICS team (subject to safety protocols and availability)
$100,000+ A private call with the CEO
$250,000+ Access to live quarterly updates
Invest $500+ for Be named on CLICS' eco Steward List
$1,000+ Receive a CLICS Smart Bowl
$5,000+ A starter gift kit for a stylist
$10,000+ A group call with the founders
$25,000+ A personal hair coloring experience (subject to safety protocols and availability)
$50,000+ A San Diego Bay boat excursion with the CLICS team (subject to safety protocols and availability)
$100,000+ A private call with the CEO
$250,000+ Access to live quarterly updates

Key Deal Facts

First mover advantage, key patents, and a multi-year lead in a highly fragmented $10 billion market
CEO has designed 5 Internet platforms including the first VPN service with a $630 million exit
A highly scalable business with rapid revenue growth - Q2 to Q3 revenue growth was 2,574%
A strategic pilot with one of the world’s largest beauty companies
Preferred stock gets 100% repayment of investment first AND participates with Common on liquidation
An automated inventory system that represents a major advance in supply chain cost reduction
A new market category that allows salons to go cash flow positive with pay-after- dispense terms

Use of Proceeds

$100,004

  • General operations (80%)
  • sales (12.5%)
  • Wefunder fee (7.5%)

$1,069,998

  • General operations (54%)
  • sales and marketing (12%)
  • new product development (5%)
  • capital equipment (17%)
  • intellectual property (4.5%)
  • Wefunder fee (7.5%).

Management Team / Advisory Board Bios

Charles Brown
CEO
Charles helped build the Internet for the U.S. Air Force, helped launch the first commercial email service, MCIMail, and co-invented the first commercial Virtual Private Network (VPN) technology at SafeNet, Inc., that led to a $630 million exit.

Leilani M. Macedo
President
Leilani has three decades of progressive experience as a Cosmetologist, master colorist and Aveda Salon and Spa owner. She experienced all of the pain felt by stylists and salon owners, found no solutions and decided to launch a company to solve them.

Gregory Jasenovec
CFO
Greg developed a SaaS business in the airline industry and sold it to Boeing Corporation. Greg served as the U.S. Finance Manager for a British conglomerate. Greg is a CPA and has a BS in Business from Wisconsin. Greg is a TCA investor in CLICS.

Jeff Ploetner
Director of Engineering
Jeff was a lead engineer and built the ecoATM system that automated consumer cell phone recycling. ecoATM sold to Outerwall (CoinStar) for $350 million. Jeff has a Masters in Electrical and Computer Engineering from UCSD. Jeff is a CLICS investor

Stuart D'Alessandro
Lead Software Developer
Stu as over 25 years of experience developing software systems for CBS and Walt Disney Studios, ABC Enhanced TV, VIACOM, American Broadcasting and General Instrument. Stu developed the system used by CBS to call the U.S. Presidential race.

Jeff Macedo
Lead Mechanical Engineer
Jeff has 25 years’ experience designing interactive gaming machines for Interactive Gaming Technology. Jeff has a BS – Mechanical Engineering from California Polytechnic State University, San Luis Obispo, CA. Jeff is a Co-Founder of CLICS.

Chris Munz
Senior Systems Engineer
Mr. Munz is an award winning robotics engineer. Chris has developed a number of systems, including a healthcare kiosk platform deployed in malls. Chris manages CLICS' network operations system.

Maria Somo
Communications Manager
Ms. Somo manages CLICS' communication activities, including investors and customers and CLICS' digital media. Maria has a Bachelor's Degree in Marketing from San Diego State University and is a social media influencer.

Robert Rosario
Operations Manager
Mr. Rosario has developed and deployed numerous operations systems, including hardware manufacturing processes, fulfillment systems and hardware and software deployment services. Rob manages CLICS' production and service systems.

Deal Notes

Price per Share: $4.58

Amount Raised : $1,467,485
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Security Description

Preferred securities are a type of investment that generally offers some sort of preferred treatment through a dividend or preferred treatment in a liquidation.

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