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Security Type
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Preferred Stock
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Categories
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Service Businesses
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Min Investment
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$316
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Offering Date
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October 29, 2020
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Expected Close Date
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February 25, 2021
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Target Raise
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$300.27K-$1.07M
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Deal Notes
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Price per Share: $316.02
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Valuation
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$8,000,000
Company Description
Firelight Camps develops and operates luxury campgrounds that combine the best elements of a boutique hotel and a campground with plush beds, tended campfires, and resort amenities. Our pilot location in Ithaca has operated successfully for over six years and our second location, planned for 80 tents, is under contract in New York’s Catskill Mountains. Firelight has been featured in 75+ press outlets including the New York Times, the Wall Street Journal, and Vogue Magazine.We are dedicated to making Firelight Camps the premier outdoor hospitality brand in the United States. Our 5-year goal is to have eight Firelight luxury campgrounds in operation, including both internally-developed properties and Firelight-branded camps we manage for others, and a growth pipeline of adding two to four campgrounds per year. These projections cannot be guaranteed.
Perks
Invest $2,500+ for 10% off lodging for up to 4 nights per year, and free room upgrade if available.
$5,000+ 15% off lodging for up to 6 nights per year, and free room upgrade if available.
$10,000+ 20% off lodging for up to 8 nights per year, free room upgrade if available, and merch bundle at 1st check-in.
$25,000+ 25% off lodging for up to 10 nights per year, free room upgrade if available, merch bundle at 1st check-in, and a tour of the property from the founders.
$50,000+ Same as above, plus Emma Frisch will cook you a private fireside dinner.
Invest $2,500+ for 10% off lodging for up to 4 nights per year, and free room upgrade if available.
$5,000+ 15% off lodging for up to 6 nights per year, and free room upgrade if available.
$10,000+ 20% off lodging for up to 8 nights per year, free room upgrade if available, and merch bundle at 1st check-in.
$25,000+ 25% off lodging for up to 10 nights per year, free room upgrade if available, merch bundle at 1st check-in, and a tour of the property from the founders.
$50,000+ Same as above, plus Emma Frisch will cook you a private fireside dinner.
Key Deal Facts
$4M+ in revenue. 35,000+ happy guests. 4.5/5 stars on Tripadvisor.
Raised $1.5M+ from industry-leading angel investors.
Team experience includes $230M+ of real estate development.
25% Return on Cost in our pilot location proves the profitability of our business model.
Featured in Vogue, the NYT, the WSJ, Forbes, Architectural Digest, Curbed, Thrillist, Jetsetter.
40M+ Americans go camping each year; glamping is projected to grow at 12.5% annually through 2026 to $5B+.
Co-founder’s cookbook “Feast by Firelight” nationally distributed in Target, REI, L.L.Bean, Orvis.
2020 revenues up 31% over same period in 2019 in times of COVID-19.
Use of Proceeds
$300,266
- 50% of the first ~$300K raised for pre-development expenses for our second Firelight Camps property, which is expected to be in Phoenicia, NY. These expenses include architecture, engineering, and legal as it relates to gaining the approvals we need to be able to construct a luxury campground on the property.
- 44% on ongoing working capital for Luxury Camping Inc. including salaries and overhead.
- The remaining 6% will go towards Wefunder intermediary fees
$1,069,775
- We aim to raise up to ~$1,070,000 and will use the additional funds for pre-development expenses on other properties in our pipeline. We are also pursuing management and licensing agreements and may use these funds as ‘key money’ to enable our participation in new projects.
- 6% of the maximum target will go towards the Wefunder intermediary fee.
Management Team / Advisory Board Bios
Robert Frisch
Co-Founder and CEO
Bobby founded, operated, and sold a boutique hostel in Nicaragua then worked for a major glamping rental company. He founded Firelight Camps in 2014 while earning an MBA from Cornell. He is on the advisory board of the American Glamping Association.
Matthew Moss
Chief Development Officer
Matt was co-founder, developer, and operator of a $130 million new-build hotel in Manhattan and previously oversaw the development of over $100 million of commercial and residential real estate.
Emma Frisch
Co-founder and Head of Food, Beverage, and Brand
Emma was a top finalist on Food Network Star Season 10 and is the author of Feast by Firelight, her first cookbook now in its third printing, and emmafrisch.com, with over 500 original recipes and cooking videos.
Jason Smith
General Manager, Firelight Ithaca
Jason was the general manager of Travel & Leisure’s 2016 #1 resort hotel in the continental USA, The Lodge at Glendorn, and has held senior operational roles at Relais & Châteaux, Leading Hotels of the World, and AAA 5 Diamond properties.
Emily Leedy
Marketing Manager
Emily has a passion for brand building and data-driven strategy execution and has expertise in e-commerce and SEO. She was a senior account manager at a digital marketing company and has worked with multiple e-commerce startups.