Settle Down Beer

Settle Down Beer

Brewery

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Security Type
Revenue Sharing
Categories
Food & Bev
Min Investment
$100
Location
Gilroy, CA
Offering Date
October 08, 2020
Expected Close Date
December 09, 2020
Target Raise
$55.00K-$106.00K
Deal Notes

If you invest $100, the business agrees to share a portion of their revenue until you have been repaid $180. They will owe you this amount by 1/1/2028, regardless of revenue.

Company Description

Are you a craft beer lover? So are we, the founders of Settle Down Beer. We are Giovanni and Robert, longtime home brewers and aspiring brewery owners. 

We're opening Settle Down Beer - a brewery and taproom, coming soon to Downtown Gilroy, California. With over ten years of home-brewing experience, we have the ingenuity and passion to open our own brewery; we just need the support of craft beer fans, like you, to make this fizzy dream become a bubbly reality. Our establishment will be a place that pushes the limits, with flavors that are both familiar, yet stretching the boundaries of what a beer can truly be. Tantalize your taste buds from a selection of stellar staple beers, such as lagers, pilsners, pale ales, IPAs (double and triple IPAs, too!), stouts and sours with twists as far-reaching as a pickle sour, smoked honey ham scotch blonde, bleu cheese and olive martini lager, and habanero basil pale ale. Satisfy nearly anyone's taste with a side of rotating food trucks offering altering flavors in a family-friendly establishment.Set in historic Downtown Gilroy on Monterey Road, the vision is to help revive the city, give back to the community, and help regrow the struggling economy. Our plan even includes cost-effective equipment to help keep prices reasonable for our customers. We've brewed up over 300 different beers, and counting. With private beer tastings and samples distributed over the past 12 years, the response has been overwhelming. There isn’t an ingredient we will avoid in our quest to make some of the best beer out there. We have and will continue to take classic brew styles, flipping them on their heads, innovating recipes with outside-of-the-box methods in an effort to turn consumers' heads.We've listened to the countless requests and are taking our brewing to a professional business level. However, we still need some additional funding to fulfill this dream. We found the perfect location for us and signed a building's lease, but your donations will help us cover the extra equipment and construction costs vital in beginning our venture.These are hard times for all of us and we are striving to recover from the struggling economy. Part of that recovery requires supporting each other in order to make our community thrive again.  Typically a new brewery operation could cost more than $1 million to get started. With the brewing equipment we've selected -- an all-in-one 5-barrel system -- as well as a modest floor plan that will be comfortable, but not massive, our budget is a fraction of that.

Key Deal Facts

Since 2015 there have been 11 new breweries in our general trading area - of those 10 are still operating indicating there is a strong potential for success and continued business.
Our process and equipment is significantly more cost effective and space saving - translating into lower costs and higher margins
The location of our tasting room is downtown, where people want to go. With both indoor and outdoor capabilities it buffers us against an extended COVID issue allowing us to continue to sell beer while others may not be able to
We will also offer non-alcoholic options on tap - making Settle Down a place for the entire family
Our food options are favorable, flexible and will change - giving return customers a surprise and delight option on every visit

Use of Proceeds

  • Start-up Design & Construction: $50,000
  • Mainvest Compensation: $6,360
  • Furnishings: $35,000
  • Crowler Machine: $6,000
  • Bar Top: $7,500
  • Custom Tap Handles: $1,140

Management Team / Advisory Board Bios

Giovanni Albanese Jr.
Manager
Giovanni is a long-time communications professional, with more than a decade of experience as a journalist, editor, copy editor and blogger.He has long had a passion for beer, and, along with co-owner Robert Anderson, began home brewing in 2008. His favorite beers include West Coast IPAs, juicy Double IPAs, and a crisp lager for a hot day.

Robert Anderson Jr.
Manager
Robert has spent much of his career tending bar. He served as a bar manager and lead bartender at Harry's Hofbrau in San Jose. After the San Jose location shut down, he stayed in the South Bay and was a lead bartender at The Halford in Santa Clara, where he matched patrons up with the perfect beer to align with their palates desires.Robert has long had a passion for beer and his creative juices have flown out since 2008, when he began home brewing with co-owner Giovanni Albanese.His favorite beers include IPAs of all kinds, crushable lagers and sours.

Deal Notes

If you invest $100, the business agrees to share a portion of their revenue until you have been repaid $180. They will owe you this amount by 1/1/2028, regardless of revenue.

Amount Raised : $1,200
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Security Description

Revenue Sharing is a form of lending that involves sharing revenue from the business with investors as return on their investment. It is often a fixed percentage of revenue and you are paid until you earn a total return on your investment.

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