Daniel House Club

We make it simple for interior designers to source from hundreds of vendors

Claim My Business
Real Estate, Financial Services, Retail
Min Investment
Portland, OR
Expected Close Date
April 30, 2024
Target Raise
No. Investors
Security Price
Number of Employees
Short Term Debt
Cost of Goods
Long Term Debt
Net Income

Key Deal Facts

$2.6M run rate
400% YoY growth Q4 '22 v. Q4 '21
356% member growth, 2,000+ total members
Raised $620k pre-seed in 2021 to launch platform and add 2,000+ members who spent $1.7M in 2022
Low CAC of $63 per new designer vs. annual revenue per purchasing member of $10k in 2022.
Our team includes leaders who have built and scaled interior design firms and e-commerce companies.
Interior designers in the US spend $71M per day, yet the industry is stuck on 90's era processes.
Companies built on strong, recurring revenue have outsized acquisition multiples and IPO valuations.

Management Team / Advisory Board Bios

Alexander Spalding CEOAlex started Daniel House as a full-service residential interior design & renovation firm, quickly scaling to $1M in revenue. In the process, he recognized key issues holding designers back and pivoted the business to solve those problems for other firms., Caleb Iorg CFO & COOCaleb built the back-end finance, operations, and technology infrastructure for two e-commerce startups that scaled from 0 to over 300,000 annual transactions, a scale equivalent to DHC reaching $450M in revenue. Both companies were successful exits., Robert Fodor VP of Sales & Business DevelopmentRobert has 20 years of experience building online interior design trade programs for Design Within Reach, 1stDibs, Chairish, and BidSquare. These programs served 10s of thousands of designers and generated 10s of millions in revenue., Peter Spalding Chief Creative OfficerPeter served as the principal designer for Daniel House, a full-service interior design and renovation firm, leading projects and scaling to over $1M in revenue. Today he uses his experience as a designer to develop our service to match designer needs.
Amount Raised : $544,052
Reveal the Score by Voting
Additional ratings from other users are needed to determine a viable CrowdScore for this deal.
The "CrowdScore" for this deal is determined by user ratings and other factors using our proprietary algorithm.
The overall viability and scalability of the business concept as well as the ability to drive the concept to profitability over time.
Business Idea
The progress made thus far in demonstrating that the business has viability, a customer base or other business traction.
Business Traction
The experience of the management team in running, scaling and/or exiting a business that required similar skills to execute the business plan.
Management Team
The value of the company compared to similar companies raising money from investors.

Research Reports

No reports have been submitted

Become a Reporter