Daniel House Club

We make it simple for interior designers to source from hundreds of vendors

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Categories
Real Estate, Financial Services, Retail
Min Investment
$100
Location
Portland, OR
Expected Close Date
April 30, 2024
Target Raise
$50.00K-$800.00K
No. Investors
101
Security Price
$0.74
Valuation
$6,956,000
Number of Employees
3
Cash
$153,400
Revenue
$1,727,443
Short Term Debt
$1,409,422
Cost of Goods
$1,707,340
Long Term Debt
$499,696
Net Income
$-781,254

Key Deal Facts

$2.6M run rate
400% YoY growth Q4 '22 v. Q4 '21
356% member growth, 2,000+ total members
Raised $620k pre-seed in 2021 to launch platform and add 2,000+ members who spent $1.7M in 2022
Low CAC of $63 per new designer vs. annual revenue per purchasing member of $10k in 2022.
Our team includes leaders who have built and scaled interior design firms and e-commerce companies.
Interior designers in the US spend $71M per day, yet the industry is stuck on 90's era processes.
Companies built on strong, recurring revenue have outsized acquisition multiples and IPO valuations.

Management Team / Advisory Board Bios

Alexander Spalding CEOAlex started Daniel House as a full-service residential interior design & renovation firm, quickly scaling to $1M in revenue. In the process, he recognized key issues holding designers back and pivoted the business to solve those problems for other firms., Caleb Iorg CFO & COOCaleb built the back-end finance, operations, and technology infrastructure for two e-commerce startups that scaled from 0 to over 300,000 annual transactions, a scale equivalent to DHC reaching $450M in revenue. Both companies were successful exits., Robert Fodor VP of Sales & Business DevelopmentRobert has 20 years of experience building online interior design trade programs for Design Within Reach, 1stDibs, Chairish, and BidSquare. These programs served 10s of thousands of designers and generated 10s of millions in revenue., Peter Spalding Chief Creative OfficerPeter served as the principal designer for Daniel House, a full-service interior design and renovation firm, leading projects and scaling to over $1M in revenue. Today he uses his experience as a designer to develop our service to match designer needs.
Amount Raised : $544,052
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