Company Description
Frog Juice, Inc. sources high quality, organic ingredients, often through partnerships with local fanners to ensure product quality and support the growing local economy. As the only kombucha brewery within two hours of Knoxville, Frog Juice is on track to gain a foothold as the primary kombucha supplier with restaurants and retailers in the area. A combination of outsourcing distribution and establishing new brewing locations in several different regions will allow for further expansion over the years.
Projected revenue for the first full year of operations is $405,120.00 with an average annual increase of 48% over the next four yeai·s. According to projections, the company will be cash-flow positive by year four and break-even in the first quarter of yeai· five. Frog Juice, Inc. is seeking $500,000 in funding to expand its brewing operations. The owner has invested $194,000 personally and approximately $243,340 in sweat equity over the years. Three angel investors have also invested $41,500 in Frog Juice, Inc. since its founding.
Management Team / Advisory Board Bios
Frog Greishaw
Owner/CEO
Frog brings twenty years of hospitality experience and nine years of kombucha brewing to the table. Her worldwide connections in the bar and restaurant industry have this project slated for success. Frog’s decades of design experience will aid in restoring this beautiful salvaged property into a timeless yet current version of itself. After only residing in the Knoxville area for the past three years, she has made countless connections in the area of local artisans of all types of mediums: farming, cooking, fabrication/ makers, therapists/ healers of multiple modalities, and small business owners to add to her already extensive global network of festival production builders and craftsmen. She has been recruiting team members for this well curated project for the past two years to make a meaningful impact and significantly enrich this community regionally. Her intent is set towards this vision rippling globally.
Shelby Stennes
CFO
Shelby has lived in Knoxville since 2012 and currently lives with her husband and daughter in South Knoxville. She has worked with previous clients and employers to develop procedures and training programs to increase efficiency, establish effective communication methods through standardization and technology, and leverage analytics to locate and solve problems. Her experience working with small businesses in strategic planning, marketing, and training development uniquely positions her to analyze business operations objectively. Shelby’s attention to detail and grasp of the big picture allows her to see each element as part of the greater whole, giving her the ability anticipate problems and manifest their solutions with ease. These skills inform her methods for resource management, cost control, and recruiting to achieve an efficient and profitable business. Not only is Shelby highly self-motivated, she holds the team accountable in order to help them and the business succeed.
Benjamin Clingner
Brewing Operations Manager
Benjamin brings twenty years of food and beverage industry expertise to the table. Most notably as an award-winning beer brewer, he contributed to gold medals won in the great American beer festival, the world beer cup, as well as over thirty local medals. He has worked on a wide range of systems and is currently consulting at the largest winery in Tennessee as a carbonation and filtration specialist. By breaking down production growth into phases, Ben is prepared to scale us from our current one hundred gallon batch size to around 31,000 gallons annually over the next three years. He will hand pick and oversee the installation of the equipment needed to increase our brewing capacity as well as manage training our team, writing SOPs, and ensure that our process is ergonomic and efficient.
David Doss
Administrative Assistant
Dave brings a diverse skill set and variety of experience to the team. He has over 10 years of experience in project management, graphic design, and brand strategy as well as a knack for creative problem solving. Throughout his career he has specialized in start-up and small business branding. Dave has found that his skills and experiences as a designer, coupled with his ability to approach a problem analytically and creatively, can be adapted and applied across a variety of industries. Over the past five years he has acted as operations director, community access point lead, and sustainability team manager on several projects in the event production industry. Not least of all, his experience as a high-volume, special-event bartender makes his unique background perfectly suited for this project from the ground up.
