Management Team / Advisory Board Bios
Jen Forman
Founder & CEO
As a PR media specialist for more than 20 years, Jen secured national and local media placements on behalf of her lifestyle clients. This expertise helped launch Charlotte’s Closet, where she booked herself as a third party expert to talk teen fashion trends and introduce the brand and target rental concept. Jen/Charlotte’s Closet has been featured on a number of national and local morning shows including The Today Show, CNN, Good Day New York, WNBC-TV, Good Day Chicago and Twin Cities Live.
Eric Forman
Co-founder & Board Member
As former Director of Marketing for a leading sneaker company, Eric was responsible for positioning and brand building. As owner of an outdoor advertising company, he has the resources to secure media placements for Charlotte’s Closet in the top 10 DMA’s at a fraction of the cost. Eric currently handles all of the advertising partnerships and most recently, secured a unique branded campaign that ran on digital screens placed in more than 50 select hotels nationwide.
Trina Coccarelli
CMO
Her expertise in marketing and e-commerce for over 20 years working at major brands like Nikon, Bloomingdales, American Express, Fortunoff and Publishers Clearing House helped build integrated direct-to-consumer marketing programs as well as completing major digital build outs at established and start-up companies. Trina handles site development and oversees all marketing initiatives for the brand.
Paul Strohmenger
CFO
10 years Deloitte, 20+ years outsourced CFO services advising companies of all sizes in many industries, and adjunct professor teaching graduate and undergraduate courses in finance and accounting.
Steven Brita
Marketing Strategist
20 years of experience helping direct to consumer companies with digital transformation efforts. Steven has worked at both start-ups as well as large established companies (WWE, Guthy-Renker) so he understands the different environments and what is required for successful program development. Steve’s responsibilities include strategic planning and program extension development.
