Key Deal Facts
Hosted launch events in Boston MA, Brooklyn NY, East Village NY, Chelsea NY, New Orleans LA, Shreveport LA, Orlando FL, Chicago IL, Detroit MI, San Francisco CA, Austin TX, Los Angeles CA, and more. Additional events are planned in NYC, Miami, and many more for 2019.
Currently working collaboratively with many of the key players in our space such as BarkBox, PupJoy, Wag, Nulo Pet Food, and Pet Supplies Plus who are helping us shape our growth strategy and connecting us to support channels of different natures to assist our growth in areas of co-promotional campaigns, introductions to potential partners and and strategic investors
Secured 100+ advertising, events, and digital marketing partners as well as strategic partnerships with major national brands
Appeared live on NPR, Cheddar TV, on Forbes.com, in Cosmopolitan Magazine, on numerous radio stations, across Hearst TV News Stations, dozens of online publications and more. For links to all press coverage, visitDigDates.com/press
Started generating advertising and sponsorship revenues to fund user acquisition
Launched iOS in App Store in February, 2018. Launched Android in Google Play store October, 2018. Reached 22,000+ downloads
Dig trademark approved
The Dig Development Team Lead manages our offshore development team and is growing our data science team of consultants and talented interns
Raised $362000 in SAFE Instruments, with $175,000 of that coming in a private placement during this raise
Built a secure, highly scalable product and created unique code and algorithms to increase users’ matching probability
Contracted the first 12 Dig Event Specialists and began ambassador program to drive downloads and sales of vendor space to small dog-businesses at events
Built strong team of advisors in marketing, technology, corporate development, finance, and in the pet and dating industries
Selected by Pet Industry leaders as one of 12 companies to showcase at the 2018 Pets & Money Summit Spotlight. Dig was a 2018 MassChallenge Accelerator Finalist and a top 100 Semifinalist for a Startup of Year Competition. Dig was one of six companies featured at Purina’s Pet Care Innovation Prize Showcase in Chicago in August 2018
Forbes
“Casey and Leigh Isaacson, sisters and co-founders of Dig – the dog person’s dating app, have found a way to combine a need and a passion into one app. Dig connects people who own and love dogs to other people who either own or want to own a dog based on their dog preferences.”How This Sister Duo Developed The First Successful Dating App For Dog Lovers - Forbes.com 10/26/18
Cosmopolitian.com
“If you know getting a dog or merging dog families with a partner in the future is a must for you, get on Dig right now.” -The Best Dating Apps for Your Ultra-Specific Taste - Cosmopolitan Magazine 10/17/18
Refinery29
“If you're a dog person only looking to date other dog people (which is fair), this is the dating app for you. You don't have to be a dog owner to use the app, but if you are, you can make a profile for you and your dog, and then filter your potential matches based on whether they have a dog, as well as the size of their dog. It's definitely one of the most wholesome dating apps out there, which is refreshing, to say the least.” -Refinery29 - 10/18/18
The Business Journals
“Signs of a winning startup idea include would-be employees offering to work for free and companies paying for partnership opportunities. Entrepreneur sisters Leigh Isaacson and Casey Isaacson have enjoyed both as they’ve barnstormed the country, introducing their dating app for dog lovers.” -Austin Business Journal - 11/16/2018
“Dig is filling a gap in the dating app market with a customized solution for dog lovers, which is a surprisingly large market opportunity. We were also impressed by what the Dig female founding team has been able to accomplish to date,” said Chris Lustrino, Founder and CEO of KingsCrowd. “We analyze startups across the equity crowdfunding portals and through our robust in-house due diligence process we identify the top 10% of deals we consider to be ‘Top Deals.’ Dig definitely fit the bill,” said Lustrino.
New Downloads: How many downloads are we getting each day and each month, how does the increase in downloads correlate with any marketing or events, and is this number increasing each month
Engagement: How often are users on the app, and how many minutes are the using the app for?
New Partnerships: What businesses have we begun co-promotional, event-based, or other partnerships within the last month?
Brand Awareness and Affinity: Are people talking about Dig on social media? Are we getting press related to Dig or featuring Dig?
Data and Technology: Has our product increased in efficiency and scalability and does it appropriately and securely garner valuable data and information?
Management Team / Advisory Board Bios
Leigh Isaacson
Co-Founder and CEO
6+ years of communications and management expertise as an investigative TV reporter, Regional Director of a large Louisiana nonprofit, and adjunct professor of Media, Terrorism and Disasters and Introduction to Journalism at Tulane University.
Casey Isaacson
Co-Founder and Chief Creative Officer
Casey has 6+ years of creative direction experience from multiple significant advertising agencies. Clients included Wall St Journal, Macy’s, American Express and many more.
Keith Isaacson
Co-Founder
Startup experience in the medical, property development, and restaurant fields. He founded five medical startups with two exits.
Charles Feinn
Chief Technology Officer
Charles is a product designer, iOS developer, and entrepreneur with specialties in management, UX & UI design, innovation, and strategy.
