Wow Wow Lemonade

Wow Wow Lemonade

Lemonade stand with a twist

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Security Type
Secured Loan
Categories
Food & Bev
Min Investment
$100
Location
Haleiwa, HI
Offering Date
October 29, 2020
Expected Close Date
January 06, 2021
Target Raise
$20.00K-$50.00K
Deal Notes

Interest Rate: 3.75% interest-only period + 10.00% fully-amortizing period 

Payments: Monthly, disbursed to investors quarterly 

Maturity: 6 months interest-only + 54 months fully-amortizing

Personal Guaranty: Noelani Maglinti

Security Interest: Blanket lien on assets of company 

Company Description

Wow Wow Lemonade is a lemonade stand with a twist to put it briefly. We serve freshly hand-pressed lemonades, limeades, plantation teas, acai & pitaya bowls, and superfood smoothies. We showcase natural, organically sourced and culturally based flavors of Hawai'i.

We are located in the beautiful touristy town of Haleiwa, located on the North Shore of Oahu.

Hawai'i is a hot pot of mixed cultures and races. With a population of 1.3 million people across all eight islands, it is the golden ticket for our tourism industry. Hawai'i averaged 10 million tourists that came through our islands in 2019, 5% more than the year before.

Our established customer base extends worldwide. We have customers coming in from all of the world intrigued to try our product. Most of them became aware of our brand through word of mouth and our social media presence. While the vast majority of our customers are tourists, we have our hand on the local community as well. During this pandemic, the local community definitely showed out and supported us during these trying times. That's what's so amazing about my home: no matter how bad things are, we try to help one another.

We take pride in everything we do and that starts with ourselves. It is so important to us to provide the best experience for our customers! Most times, we only have one chance to meet each customer once. If we can make their day and the world a little less gray, we will do everything we can. We then put our focus on our product. We strive to source locally and organically as possible to help out our fellow farmers. Not only is it important to us to incorporate the "farm-to-table" concept but it's also important to us what we put in our bodies. Using all natural ingredients without any preservatives or pesticide-based products is possible and we're happy to give our customers a healthier alternative to enjoy a treat or two on a hot day.

Not only do we provide a healthier alternative to treat yourself to, we offer fancy mason jars that customers just love! Our values lie in sustainability; it's crucial that everything we provide and use are bio-degradable or reusable. From our plant-based cups to our paper bowls, everything we use can be safely disposed of. The importance of keeping our bodies healthy and the earth as well is equivalent.

We launch seasonal colors of our branded logo onto the mason jars to keep things exciting. When people come to Hawai'i, they tend to expect the Hawaiian aloha spirit vibes. That's exactly what we strive for – to share the aloha spirit through one lemonade or bowl at a time. The mason jar is the incentive for them to take home as a Hawaii-based souvenir. Not only do our customers love our product but also the excitement from the excessive merchandise they can choose from to take back home. It's like having a little bit of Hawai'i right in your living room.

Key Deal Facts

Ranked #1 in the Honolulu Magazine for Lemonade
Ranked #1 lemonade stand in Hawai'i
Native Hawaiian woman-owned business
Uses biodegradable packaging

Use of Proceeds

  • COGS $15,000
  • Lemons $2500
  • Misc. products for lemonade/limeade $500
  • Mason jars $4,500-$6,000
  • Decals/lids for jars $2,500-$3,000
  • Merch (huge upsells) $3,000
  • Overhead $10,000
  • Rent/utilities $7,500
  • Other expenses i.e. insurance $2,500
  • Payroll $10,000

Management Team / Advisory Board Bios

Noelani Maglinti

Noelani Maglinti is a 28 year-old Native Hawaiian small business owner. She began her career as an entry level employee with Wow Wow Lemonade and has been with the company for 5 years before working her way up and assuming ownership of the company.
Prior to taking over ownership, the company was nearly close to closing its doors permanently. Noelani was determined to turn things around. She knew she had an amazing product, but the company suffered from underlying debt from the previous owner which made things impossible to take the company forward. Noelani decided to turn it around and the company was finally seeing light at the end of the tunnel as she maintained to keep the doors open, attract s new customers and drive in more revenue. Up until COVID-19 hit, Wow Wow Lemonade seemed to be turning a new leaf. Hawaii is ranked #1 in permanently closed businesses since the pandemic (900 & counting). Reluctant to turn over and give up hope, Noelani's determination to hold on enabled the business to keep the doors open and gave her the ability to cater to as much customers that could walk through the door. Noelani knows and has put in the hard work to keep this company going.

Deal Notes

Interest Rate: 3.75% interest-only period + 10.00% fully-amortizing period 

Payments: Monthly, disbursed to investors quarterly 

Maturity: 6 months interest-only + 54 months fully-amortizing

Personal Guaranty: Noelani Maglinti

Security Interest: Blanket lien on assets of company 

Amount Raised : $0
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Security Description

Secured debt is debt backed or secured by collateral to reduce the risk associated with lending. If the borrower on a loan defaults on repayment, the debt holder can seize the collateral, sell it, and use the proceeds to pay back the debt. Assets backing debt or a debt instrument are considered as a form of security, which is why unsecured debt is considered a riskier investment than secured debt.

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