Island Brands USA

Island Brands USA

Take it Easy

Print
Claim My Business
Security Type
Preferred Stock
Categories
Other
Min Investment
$250
Location
CHARLESTON, SC
Offering Date
November 27, 2020
Expected Close Date
November 16, 2023
Target Raise
$10.00K-$4.75M
Security Price
$7.91
Deal Notes

Price per Share: $4.63

Number of Employees
20
Cash
$156,986
Revenue
$1,669,081
Short Term Debt
$1,269,988
Cost of Goods
$1,386,043
Long Term Debt
$4,613,239
Net Income
$-3,160,779

Company Description

The Island Brands’ story began on a rum soaked trip to Cuba, when founders Scott Hansen and Brandon Perry discovered that the country had low quality and very limited options when it came to beer. They set out on a mission to make better beer more accessible to Cuba, and they discovered, in their opinion, corporate beer brands are fleecing their customers with low quality ingredients, while maintaining a stranglehold on shelfspace and distribution worldwide. Brandon and Scott, both serial entrepreneurs, began working to perfect a recipe for an all-clean, easy-drinking beer and, after two years of recipe testing, Island Coastal Lager was born. The duo quickly realized they had created something very special that could compete with the biggest beer brands in the market. While there are still political obstacles that we face with getting the beer to Cuba, Island Brands has already flourished throughout the Southeastern US. 

Key Deal Facts

Island Brands is up over 95% in dollar sales and the #1 Fastest growing Lager Brand Family (top 10) in the Southeast Our growth, premium brand position, capacity and scale enables Island Brands to compete directly with multinational beer conglomerates The domestic beer market is worth $116 billion, while total beer consumption is up 10% in the Southeast region where Island Brands currently distributes

Management Team / Advisory Board Bios

Scott Hansen Co-CEO / Chief Revenue Officer / Director Brandon Perry Co- CEO/ Chief Marketing Officer / Director Pam Turner Vice President of Sales Pam has over 19 years’ experience in the beverage business including her career start with Miller/Coors, national accounts with Diageo and Pepsi; and her last role with Dogfish and Boston Beer. Pam received her degree in marketing/marketing management from the University of Central Florida. As Vice President of Sales, Pam leads and oversees Island Brands sales team. Rocky Carr National Account Manager- Small Format Rocky has been in the beer industry for 24 years, working with Florida Distributing, Heineken and Anchor/Sapporo. He began his career at Florida Distributing in a delivery role and has remained on the sales side of the industry. Rocky is responsible for the expansion of convenience store chains across the southeast. Greg Owens National Account Manager- Large Format Greg has 14 years of experience in the beer industry. He started in the distributor world and has held lead chain positions for Bell’s Brewery, Monday Night Brewing and Atlanta Brewing Company. Lauren Derenches Regional Sales Manager Lauren has been in the beer/liquor business for about 17 years. Starting from being a promotional girl and working her way around the different facets of the business from marketing to event production to on and off premise sales. Emerging brands, especially in the beer biz, have always been her passion. Scott Sheridan Regional Sales Manager Scott has been in the beer industry for 15 years, he has spent the majority of his career at Stone Brewing as a Regional Sales Manager. Scott has sold beer in 16 states, Puerto Rico & the Dominican Republic. Stuart Knight Regional Sales Manager Stuart has been in the beer business for the last 15 years with experience on both the wholesaler and supplier side. Stuart started with Stone Distribution as an on premise sales rep in LA. After five years he joined Duvel USA managing Southern California. He worked for Duvel USA for eight years in a variety of roles including Sales Director for the Western Division and Director of Import Marketing. Katie Moen Sales and Operations Manager Katie is the Sales and Operations Manager for Island Brands and has been with the company for just over a year. She is an operations specialist who plays a hand in demand planning and inventory management. Katie also manages all logistics and international expansion efforts. Stacy Perry Director of Retail Merchandising & Procurement Stacy has over 25 years of experience with budgeting, procurement, sourcing, design and merchandising with both national retail apparel and home goods multi unit chains. Most recently she has owned her own company focussed on furniture, homegoods and jewelry in the direct to consumer and wholesale to the trade verticals. Meghan Hansen Director of Corporate Partnerships & Cause Marketing Meghan is an experienced communicator and leader who serves as the Director of Corporate Partnerships & Cause Marketing. She previously worked as a Fund Development Director for a national non-profit organization, where she scaled multi-year fundraising plans and developed corporate relationships. With her experience in creating integrated marketing campaigns and cultivating partnerships with key constituents, Meghan brings a unique balance of creative and business skills to the team. Brooke Bartholf Digital Communications Manager Brooke currently serves as Island’s digital communications manager. She creates written and digital content across platforms, and manages brand public relations. She has spent the extent of her career working exclusively in the consumer packaged goods space. Sydney Janes Senior Marketing Manager Sydney has spent most of her career working with advertising agencies on experiential marketing strategies in the consumer packaged goods industry. As senior marketing manager, she works to ensure marketing programming is efficiently and effectively executed!

Deal Notes

Price per Share: $4.63

Amount Raised : $4,235,428
Reveal the Score by Voting
_
Additional ratings from other users are needed to determine a viable CrowdScore for this deal.
The "CrowdScore" for this deal is determined by user ratings and other factors using our proprietary algorithm.
The overall viability and scalability of the business concept as well as the ability to drive the concept to profitability over time.
Business Idea
The progress made thus far in demonstrating that the business has viability, a customer base or other business traction.
Business Traction
The experience of the management team in running, scaling and/or exiting a business that required similar skills to execute the business plan.
Management Team
The value of the company compared to similar companies raising money from investors.
Valuation

Security Description

Preferred securities are a type of investment that generally offers some sort of preferred treatment through a dividend or preferred treatment in a liquidation.

Research Reports

No reports have been submitted

Become a Reporter

0 Comments