Key Deal Facts
785,000+ bottles sold to date
800+ retailers including: Whole Foods, Walmart, Kroger, HEB, Erewhon, etc
$4.5M total capital raised from strategic partners in CPG with big exits
Advised by AJ and Gary Vaynerchuk
49% of direct to consumer business is subscription revenue
1,800+ IG stories featuring WellWell, people love the taste and quality!
Management Team / Advisory Board Bios
A medical doctor with an MBA and undergraduate degree in neuroscience. While earning three degrees from NYU, Sagan also spent 10 years in hospitality/wine as a sommelier, most notably at Terroir Tribeca.
Director of Marketing
Previously at Well+Good, Coveteur, and the New York Post, she has developed marketing for CPG brands like Suja, Quaker Oats, and Bai, along with luxury names like Saint Laurent, Dior, and Gucci.
CEO at Dr. Praeger’s Sensible Foods, a nationally recognized natural foods company with 300+ employees.
Founder of The Meatball Shop and Seamore’s Restaurants in NYC, Michael is a restaurateur, entrepreneur, TV host, fitness personality, and family-man, dedicated to inspiring the world through positivity, hospitality, and service.
Lead Investor and Board Member
Former CEO of Earthbound Farm (sold to WhiteWave for $600m), investing in plant-based food and beverage companies to leverage industry relationships and operational expertise to catalyze growth.
Profile picture of Collin Hughes
NYC-based photographer, he has a penchant for connecting both young and experienced brands to their audience through visual storytelling. Clients include AirBnB, Away, Warby Parker, Nike, Casper, GQ, Ralph Lauren, Harry’s, Google.
Investor / Advisor
AJ is the CEO of VaynerSports and the former Founder and COO of VaynerX. In addition, AJ is also a successful investor having backed companies like Uber, Venmo, Snapchat & more.
Gary Vaynerchuk is a serial entrepreneur, 5x New York Times Best-Selling Author, Chairman of VaynerX, CEO of VaynerMedia, CEO of VaynerSports, and Co-Founder of Empathy Wines.
A highly sought after artist, Othelo has worked with the likes of Beyoncé, Justin Timberlake, Off-White, Nike, Converse, Gap, Rimowa, and many others.
Co-Founder | CEO | Board Director. Obsessed with furthering CPG brands whose missions are rooted in upgrading personal wellness, planet sustainability, and worker welfare.