Deep End Fitness

Underwater sport and fitness training, created by Ex-Special Operations Marines

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Security Type
Convertible Note
Categories
Entertainment, Technology, Community & Lifestyle, Healthcare & Medical, Sports & Fitness, Service Businesses, Health & Fitness, Retail
Min Investment
$200
Location
Carlsbad, CA
Offering Date
November 16, 2020
Expected Close Date
April 30, 2025
Target Raise
$50.00K-$124.00K
No. Investors
141
Security Price
$0.53
Deal Notes

Interest: 5%

Discount: 25%

Number of Employees
4
Cash
$13,495
Revenue
$578,632
Short Term Debt
$2,382
Cost of Goods
$152,887
Long Term Debt
$406,707
Net Income
$-220,362

Company Description

Deep End Fitness and the Underwater Torpedo League trains and facilitates water confidence through elite athletic and mindset training, events, and aquatic team sport.We hope to take UTL to the Olympics as a demonstration sport in 2024 and as a competition sport in 2028 in LA where the theme is "Innovation" and the motto is "Together We Create the Future". We will do this by expanding the UTL|DEF footprint and training in North America and to additional continents (Australia, Asia, and Europe) via a licensing model, similar to the CrossFit Affiliate model, but with an option for additional help/ resources to the licensee. These projections are not guaranteed.

Perks

Invest $250+ for UTL and DEF T-Shirt.
$500+ UTL and DEF T-Shirt, UTL game in the box kit.
$1,000+ UTL and DEF T-Shirt, UTL game in the box kit, 1 free training session.
$5,000+ UTL and DEF Polo Shirt, UTL game in the box kit, 1 free training session, meet the team.
$10,000+ UTL and DEF Polo Shirt, UTL game in the box kit, 2 free training session, meet the team, 2 tickets to any UTL|DEF special event.
Invest $250+ for UTL and DEF T-Shirt.
$500+ UTL and DEF T-Shirt, UTL game in the box kit.
$1,000+ UTL and DEF T-Shirt, UTL game in the box kit, 1 free training session.
$5,000+ UTL and DEF Polo Shirt, UTL game in the box kit, 1 free training session, meet the team.
$10,000+ UTL and DEF Polo Shirt, UTL game in the box kit, 2 free training session, meet the team, 2 tickets to any UTL|DEF special event.

Key Deal Facts

Founded by U.S. Marine Special Operations Water Survival Specialists & USC Executive MBAs.
Trained top athletes worldwide — incl. Olympic swimmers, UFC fighters, Pro Surfers and NFL players.
307 athletes, 52 certified instructors, and growing!
Advisors incl. David Marsh, U.S. Olympic swim coach with most wins in swimming history as a coach.
Fitness programs accredited through ACE, NASM, AFAA.
Secured publishing deal for "F.R.E.E. Your Mind" book to be distributed in 2021.
Featured on ESPN, Fox Sports, Sports Illustrated, Business Insider, Men's Journal, and more.

Use of Proceeds

$50,000

  • 40% towards UTL Products (Torpedoes, Underwater Buzzer, UTL game nets/goals)
  • 40% towards DEF and UTL national expansion
  • 13.5% towards marketing (social media advertising)
  • 6.5% towards Wefunder fees

$1,070,000 

  • 25% towards UTL Products (Torpedoes, Underwater Buzzer, UTL game nets/goals)
  • 20% towards DEF and UTL national expansion
  • 20% towards marketing (social media advertising)
  • 6% towards hiring one full-time operations employee
  • 22.5% towards future operations
  • 6.5% towards Wefunder fees

Management Team / Advisory Board Bios

Prime Hall
Founder & CEO
Former Special Operations Marine Raider, USC EMBA, San Diego Sports Innovator, Underwater Enthusiast, Elite Coach of Professional Athletes: UFC, NFL, Surfing, and more.

Don Tran
Founder & President
Former Special Operations Marine Raider, USC EMBA Candidate, B.S. Business Admin Chapman University, Chapman University Panther Cage Match Winner, CrossFit and Fitness Instructor, Elite Coach of Professional Athletes: UFC, NFL, Surfing, and more.

Rick Briere
Master Instructor
Former Special Operations Marine Raider, Head of Human Performance and Training, B.S. Psychology CSUSM, Graduated Choice Center Emotional Intelligence and Personal Development Course.

Deal Notes

Interest: 5%

Discount: 25%

Amount Raised : $126,250
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Security Description

A convertible security is a security that can be converted into another security, typically equity in the next round of financing.

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