Key Deal Facts
Sold 15k cases the first 9mo; now projecting to sell 75k in 2023 with $15m in revenue.
Projected to sell 259,000 cases in 2024 and do $58m in revenue.
Made only with 3 ingredients: AGAVE, WATER and YEAST. It's additive and gluten free.
Privately own 566 acres of agave farmland with more than 200,000 agaves.
4k+ points of sale in 18 different countries including US, Europe, Africa, Canada, and Mexico.
19 awards won around the globe with worldwide recognition.
Híjole! is focus in sports and entertainment, hosting +500 events yearly in +10 bars in stadiums.
Commemorative bottles created of each sponsored team alongside the NHL, NFL, MLB, and NBA.
Management Team / Advisory Board Bios
Carlos LazoFounderSports entrepreneur who currently operates a fund with more than 50,000 active clients. He owns more than 16 triumphant companies which includes 6 sports teams around the world, entertainment, sportsbook, and others., Luis OrtizCEOPassionate business leader with solid experience in major transformations at top CPG companies, managing +20 categories and multinational markets as México, USA, Brazil, and UK., Karina MendozaCFO, Nicole LazoCMO, Joseph Camors Public Relations DirectorEntrepreneurial industrial engineer committed to democratizing society through innovative financing and technology. A 6-year proven
track record of organizational growth, strategic partnerships, and transformative impact on business settings., Silvia HeirasLaw Director, Albert Somoza Commercial Director USA, Karim KayaliBusiness Developer, Enrique AcevesCommercial Director México, Silvio LealComercial VP, Ricardo E. Vegas Trade Marketing Director USA, +25 membersSales persons, market managers, graphic designers, etc
