Leafwire

Leafwire

An online platform for the cannabis and hemp business community to connect, share news, promote events, find jobs and network

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Security Type
Crowd Note
Min Investment
$500
Location
Denver, CO
Offering Date
December 10, 2020
Expected Close Date
February 26, 2021
Target Raise
$893.68K-$1.50M
Deal Notes

Discount: 15.0%

Interest: 6.0%

Note Term: 24 months

Company Description

An online platform for the cannabis and hemp business community to connect, share news, promote events, find jobs and networkWe built Leafwire because the cannabis industry needed a safe, cannabis-focused platform to connect, share news, promote events, find employees and just simply network. Our goal is to build Leafwire to be a Linkedin-like platform for the cannabis and hemp business community.Leafwire is a 'Freemium' model where members can join for free and choose to pay for some of Leafwire's premium features including advertising in our emails, advertising on the platform, Marketplace Listings, job posts and premium monthly subscriptions.The cannabis business community has embraced Leafwire and we've generated significant traction over the last 2 years.Member Growth - Since Jan. 2019, our member base has grown by 700%, with a current base of more than 36,000 members (as of Oct. 2020)Engagement - Since Jan. 2019, our Monthly Active Users has grown by 400%, with a current level of more than 25,000 (as of Oct. 2020)Revenue - Since Feb. 2019 (first month of meaningful revenue in our current revenue stream), our monthly revenue has grown by 500% reaching $25,000+ in Oct. 2020. As part of our company roadmap, Leafwire intends to:Focus significant efforts on growing the Leafwire Job Board Launch Leafwire Premium, the premium level of monthly membershipAdd a ticketing functionality to our Events Tab to allow companies to create and manage events via LeafwireBuild a Leafwire mobile app to provide all of Leafwire's existing functionalities, but also function as an Events App that conference organizers could use when hosting events. Leafwire members could then network with people, not just at home, but while at events and schedule in-person meetings via the Leafwire AppAdd a 'Vouching' functionality where members can recommend companies by 'Vouching' for them and members can see how many 'Vouches' a company has and even see who has 'Vouched' for them

Key Deal Facts

Member base has grown by over 700% since January 1, 2019, to a current size of 36,100+ members
Members have sent 710,000+ Connection Requests to other Leafwire Members since launch
2020 YTD revenue is over $196k (as of October 2020), representing a 75%+ increase from full-year 2019 (unaudited)
Members have created 15,000+ Company Profiles on the platform
Job board features 1,000+ open Cannabis and Hemp jobs

Management Team / Advisory Board Bios

Peter Vogel
CEO
Technology entrepreneur and co-founder of multiple startups in fin-tech and online marketing in positions ranging from CEO,Co-founder to General Manager. 20 years of experience with multiple fund raises in varied sectors, with a successful exit in the digital marketing space.

Marc Marin
COO
Successful serial entrepreneur and co-founder of multiple startups in the online gaming, consumer marketing and fin-tech industries. Marin has decades of experience managing tech teams, developing products and has built customer bases of millions of users, across several companies. 

Marion Mariathasasn
Founding Investor and Board Member
Founder and Chairman of Ceylon Solutions; CEO of cannabis compliance company, Simplifya; Tech investor; Tech entrepreneur with multiple exits and 16 years of experience starting and operating companies.

Alain Bankier
Founding Investor and Board Member
Served as CEO of Manischewitz Company; Managing Director of BNP Paribas, Co-founder of New York Angels Investment Group; Serial entrepreneur, advisor, and active early-stage investor.

Deal Notes

Discount: 15.0%

Interest: 6.0%

Note Term: 24 months

Amount Raised : $1,074,832
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The overall viability and scalability of the business concept as well as the ability to drive the concept to profitability over time.
Business Idea
The progress made thus far in demonstrating that the business has viability, a customer base or other business traction.
Business Traction
The experience of the management team in running, scaling and/or exiting a business that required similar skills to execute the business plan.
Management Team
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Valuation

Security Description

A Crowd Note modifies the typical convertible note so that the crowd does not automatically convert to equity shareholders on the next financing and remain off the issuer’s capitalization table, but the crowd will still participate in any exit as if they had converted to equity. If there is no future financing, the holders of the Crowd Note still have upside, but could miss out significantly.

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