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Security Type
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SAFE
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Categories
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Consumer Goods & Products
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Min Investment
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$200
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Location
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Fort Collins, CO
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Offering Date
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December 01, 2020
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Expected Close Date
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March 23, 2021
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Target Raise
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$75.00K-$750.00K
Company Description
Pit Liquor, a brand by Distilled Body, is a deodorant made from whiskey and vodka. Most “natural” deodorant companies aren’t actually natural. These stinkin’ liars covertly add in chemicals, shame you with detoxing myths, and give you a load of BS BO excuses. We decided to do things differently, refreshing the way natural deodorant should be with revolutionary, stink-fighting formulas. In 5 years we plan to have sold the company. Since before our formation, we wanted to hit the exact trajectory we've leveled these past three years, and we look forward to crushing our goals going forward. We plan to exit for $100M in 3 years. We are beginning to work with TrueSpace and investment banking teams to get those relationships set up correctly early and to stay on our game for scaling.
Perks
Invest $1,000+ for Free bottle of Pit Liquor
$2,500+ Free bottle of Pit Liquor and Branded T-Shirt
$5,500+ Free bottle of Pit Liquor, Branded T-Shirt, and Virtual warehouse visit
$10,000+ Virtual warehouse visit, Virtual Whiskey sampling/chat with founders, Free bottle of Pit Liquor, and Branded T-Shirt
$25,000+ Virtual warehouse visit, Virtual Whiskey sampling/chat with founders, Virtual "Meet the Team" after key hires have joined the team, Free bottle of Pit Liquor, Branded T-Shirt
Invest $1,000+ for Free bottle of Pit Liquor
$2,500+ Free bottle of Pit Liquor and Branded T-Shirt
$5,500+ Free bottle of Pit Liquor, Branded T-Shirt, and Virtual warehouse visit
$10,000+ Virtual warehouse visit, Virtual Whiskey sampling/chat with founders, Free bottle of Pit Liquor, and Branded T-Shirt
$25,000+ Virtual warehouse visit, Virtual Whiskey sampling/chat with founders, Virtual "Meet the Team" after key hires have joined the team, Free bottle of Pit Liquor, Branded T-Shirt
Key Deal Facts
3x year-over-year growth in revenue since 2017 with $1M ARR
86% profit margin = built for scaling.
Wholesale partners include Nordstrom, Urban Outfitters, Faire, and more.
$6B US deodorant market, 12% CAGR for natural which overtakes traditional deodorant.
100% natural, eco-conscious, food-based.
Manufacturing and shipping are done in house with focus on ethical employment practices.
Beginning steady growth in viral marketing with Raindrop Marketing.
Planning to exit in 3 years.
Use of Proceeds
$75,000
- 50% new employees/contract with Raindrop
- 44% Marketing
- 6% Wefunder intermediary fee
$750,000
- 6% Purchase of inventory
- 6% Manufacturing equipment
- 8% IP/patents
- 18% New employees (onboarding, payroll)
- 56% Marketing
- 6% Wefunder intermediary fee
Management Team / Advisory Board Bios
Erica L Feucht
CEO
Former project manager. Experience working at 4 startups. BA in communications. Has always been interested in making the world a better place. Passionate about social and environmental impact.
Jason Feucht
COO
Jason's degree from Colorado School of Mines in materials engineering and economics formed the basis of Pit Liquor guiding him through over a year of R&D. His creative genius and technical insights pave the way for DBB's future.
Raindrop Marketing
Marketing Team
Viral marketing agency which has scaled Dr Squatch Soap, Omigo Bidets, and now Pit Liquor. Raindrop has scaled brands with catchy viral content and first-rate marketing. We are thrilled to be working with Raindrop now.
Misty Huss
Future Director of Ops and Sales
Misty has worked at the helm of companies that have grown, leading $37M/year departments to greater heights. Misty leads sales teams with prowess and has finesse with team leadership.
Erica Tardiff
Supply Chain Manager
Erica has entirely revamped our supply chain system and overhauled the manufacturing processes to ensure there is maximum efficiency and best practices of communication with vendors.
Dick Barton
Advisor
Dick has scaled and sold a number of tech companies. He offers advising to Pit Liquor regularly and provides invaluable insight to the company on growing pains, team management, trajectory, and forward-thinking.