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Security Type
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SAFE
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Categories
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Consumer Goods & Products
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Min Investment
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$100
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Offering Date
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December 11, 2020
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Expected Close Date
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March 30, 2021
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Target Raise
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$150.00K-$1.07M
Company Description
Mealthy is disrupting the kitchen space by designing high quality kitchen products at great prices and easy to follow recipes, all with user friendly technology to continually support our customers to prepare simple, delicious home cooked meals.
Mealthy is a premium kitchen appliance and consumer goods company with a unique approach to product development and sales. Mealthy created and curates an active and growing online community of sophisticated health conscious influencers and consumers.
Mealthy hopes (but not guarantees) to become a $100 million company by 2025.
Perks
Invest $500+ for Mealthy Multipot 2.0
$1,000+ Mealthy Multipot 2.0 and Mealthy Crisplid
$10,000+ Mealthy Glass Kettle, Mealthy Air Fryer, Mealthy Multipot 2.0, Mealthy Crisplid and Mealthy Handblend
Invest $500+ for Mealthy Multipot 2.0
$1,000+ Mealthy Multipot 2.0 and Mealthy Crisplid
$10,000+ Mealthy Glass Kettle, Mealthy Air Fryer, Mealthy Multipot 2.0, Mealthy Crisplid and Mealthy Handblend
Key Deal Facts
$19.9 million in revenue in first 3 years.
Raised the max $1.07M in an initial RegCF CrowdFund campaign in 3 months in 2019.
Launching several new products in 2021.
Small kitchen appliance market is a $155 billion market.
Offering quality products at great prices with great technology and phenomenal customer service.
Mealthy reached profitability in COVID 2020 thanks to increased efficiencies and 31% growth in revenues.
Expansion into international markets including Mexico, South Africa, India, Europe and the UAE.
Website and Mobile App receive over 162,000 users per month on average.
Use of Proceeds
$150,000
- 70% towards current product inventory
- 13% towards marketing
- 10% towards new product launch
- 7% toward Wefunder intermediary fee
$1,070,000
- 50% towards current product inventory
- 23% towards new product launch
- 10% towards marketing
- 10% towards talent acquisition
- 7% toward Wefunder intermediary fee
Management Team / Advisory Board Bios
Casey Musick
Chief Executive Officer
Chief Executive Officer for Mealthy Inc a 3-year-old company based in California, he has been an executive for various companies in consumer goods, travel, hospitality and real estate. With over 25 years’ experience in sales, marketing & operations.
Zac Clune
Chief Operating Officer
Throughout my career, I have developed strong sales skills that have enabled me to build a record of sustained sales increases. I thrive on challenge & change, and look forward to new opportunities to build positive customer relationships every day.
Jeff Bray
VP of Business Development
Experienced VP of Sales & Marketing with a demonstrated history of working in various industries. Skilled in Communication, Integrated Marketing, Advertising & Sales. Strong sales professional with a Bachelor of Business Admin from CSU Hayward.
Parth Patel
Head of Operations
Parth is a leader in directing production, purchasing, warehousing, distribution & financial forecasting services for over 50 US & International distributors. Implementing efficiencies to limit costs & improve customer service & safety in warehouse.
