MIME

Tool to increase conversions and reduce returns for the beauty industry Have you ever tried to purchase something online and when it arrived, it was the wrong color? Imagine trying to shop online for a product that is meant to be the same color as your skin, but when you open the package it's not even close - making you lose all confidence in your purchase. That's the problem with trying to find your foundation color online. Finding the perfect color is such a problem that over 3 million people search "how to match my foundation" and other related inquiries on Google alone.MIME created its first product, a foundation shade finder, to solve this problem. The shade finder asks the shopper a few questions, asks them to upload a photo of their face, and then aims to provide the most accurate shade match for any makeup brand. MIME's shade finder is so accurate that we recently increased a major European retailer's purchase conversion rate by 5x in a 20-day period. MIME has attracted attention from major brands and retailers around the world, while also replacing many competitor solutions due to its accuracy and plug & play ease of integration. MIME has major investments from a leading European retailer, Cult Beauty Ltd (like an online Sephora for Europe) and their executive team.

Receive a "Founder's Club" MIME branded hoodie (Limited to the first 100)
All previous benefits
Invitation to a virtual team meet & greet 
If you are a brand or retailer, we will credit your account up to $5,000 for launching a MIME integration + free support for 1 year (Limited to the first 20)
All previous benefits
Annual 1-on-1 with the Founder to discuss the future of MIME
All previous benefits
If you are a brand or retailer we will consider your investment towards a pilot of our technology on your website, mobile application or in-store integration (Limited to 2 only)
Consideration for an Advisory position at MIME

Launched with Cult Beauty, a leading European beauty retailer, and Avon (South Africa)
Increased a leading online beauty retailer's foundation purchase conversion rate by 5x in a 20-day period (from the retailer's reported 2.3% YTD average to 13.16%)
Proprietary AI shade finder technology has achieved a ~70% shade satisfaction rate (based on a customer feedback survey)
Received investment from partner, Cult Beauty, as well as several of its executives
Named a Top 10 Personalization Solution Company by CIO Magazine in 2019

Round type: Seed Round size: US $1,500,000 Minimum investment: US $1,000 Target Minimum: US $400,000 Raised to date: US $50,000 US $0 (under Reg CF only) Security Type: Convertible Note Conversion discount: 20.0% Interest rate: 5.0% Note term: 18 months