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Tool to increase conversions and reduce returns for the beauty industry Have you ever tried to purchase something online and when it arrived, it was the wrong color? Imagine trying to shop online for a product that is meant to be the same color as your skin, but when you open the package it's not even close - making you lose all confidence in your purchase. That's the problem with trying to find your foundation color online. Finding the perfect color is such a problem that over 3 million people search "how to match my foundation" and other related inquiries on Google alone.MIME cr...

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Vancouver, WA

CrowdLustro Research Report

Security Type
A note is a financial security that generally has a longer term than a bill but a shorter term than a bond.
Consumer Products
December 29, 2020
April 09, 2021
Valuation Cap

Deal Structure

Round type: Seed Round size: US $1,500,000 Minimum investment: US $1,000 Target Minimum: US $400,000 Raised to date: US $50,000 US $0 (under Reg CF only) Security Type: Convertible Note Conversion discount: 20.0% Interest rate: 5.0% Note term: 18 months

Deal Perks

  • Receive a "Founder's Club" MIME branded hoodie (Limited to the first 100)
  • All previous benefits
  • Invitation to a virtual team meet & greet 
  • If you are a brand or retailer, we will credit your account up to $5,000 for launching a MIME integration + free support for 1 year (Limited to the first 20)
  • All previous benefits
  • Annual 1-on-1 with the Founder to discuss the future of MIME
  • All previous benefits
  • If you are a brand or retailer we will consider your investment towards a pilot of our technology on your website, mobile application or in-store integration (Limited to 2 only)
  • Consideration for an Advisory position at MIME

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Key Deal Facts

Launched with Cult Beauty, a leading European beauty retailer, and Avon (South Africa)
Increased a leading online beauty retailer's foundation purchase conversion rate by 5x in a 20-day period (from the retailer's reported 2.3% YTD average to 13.16%)
Proprietary AI shade finder technology has achieved a ~70% shade satisfaction rate (based on a customer feedback survey)
Received investment from partner, Cult Beauty, as well as several of its executives
Named a Top 10 Personalization Solution Company by CIO Magazine in 2019