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Security Type
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SAFE
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Categories
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Consumer Goods & Products
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Min Investment
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$500
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Offering Date
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November 13, 2020
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Expected Close Date
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March 18, 2021
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Target Raise
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$249.00K-$250.00K
Company Description
We believe we make the best towels in the world. Soft. Plush. Luxurious. Anti-microbial. For bath, kitchen, beach, fitness, and all other use cases.In 5 years, we hope to achieve revenues of $100 million by scaling DTC in North America and Europe, partnering with select B2B partners, and starting to execute our retail strategy. We also hope to achieve marketing economics of 4 to 1 LTV to CAC ratio, 20% contribution margin on the initial order. Finally, we aim to take greater ownership of our production to create better products with more efficiency and at lower costs. These projections are not guaranteed.Given the Company’s limited operating history, the Company cannot reliably estimate how much revenue it will receive in the future, if any.
Perks
Invest $1,000+ for $100 credit to our website.
$10,000+ $200 credit to our website.
$25,000+ $300 credit to our website.
$50,000+ $600 credit to our website.
Invest $1,000+ for $100 credit to our website.
$10,000+ $200 credit to our website.
$25,000+ $300 credit to our website.
$50,000+ $600 credit to our website.
Key Deal Facts
Massive category - Use Case Opportunities: Bath, Kitchen, Beach, Fitness, Baby, and others.
The operating team complimented by the advisory board bring a wealth of relevant experience.
Global Opportunity
Solves an acute health issue at a time when consumers are choosing healthy.
Positive contribution margin on the first order at scale.
Line of sight to a greater than 4:1 LTV to CAC ratio.
Exciting disruptive brand.
Use of Proceeds
$249,000
- Legal/Business: 7.5%,
- Website Design/Development: 13%,
- Brand/Creative Assets: 21%,
- Inventory: 26%, Marketing: 25%,
- Wefunder fee: 7.5%
$250,000
- Legal/Business: 7.5%,
- Website Design/Development: 13%,
- Brand/Creative Assets: 21%,
- Inventory: 26%,
- Marketing: 25%,
- Wefunder fee: 7.5%
Management Team / Advisory Board Bios
Jesse Pliner
Founder & CEO
Product Development and Operations executive who delivers award winning products at scale. Most recently was COO @ MYRO.
Patrick Pan
CMO
Patrick is a Fortune-100-trained global strategy and marketing professional who led multinational direct-to-consumer profitability at some of the last decade's most captivating institutionally-funded brands including Theragun.
Richard Chen
Operations Advisor
Director of Operations @ Harry's
Daryl Weber
Brand Strategy Advisor
Daryl was formerly Global Director of Creative Strategy at The Coca-Cola Company, where he oversaw brand strategy for many of the company’s global billion-dollar brands.
Matt Hagel
CFO Advisor
Financial and operational leader of disruptive companies. Currently CFO @ Freshly
Alex Tshering
Marketing Advisor
SVP of Marketing @ Figs
Matt Kerestesy
Performance Marketing Advisor
After nearly 3 years of successfully driving growth for Plated Matt founded Knarr Media, a digital paid media agency. He specializes in performance focused campaigns through advertising channels like Facebook, Instagram, Google, Outbrain, and more.
Meg Eplett
Creative Advisor
Creative Director/Illustrator Previously Brand Design Director @ Rockets of Awesome
