-
Security Type
-
SAFE
-
Categories
-
Fashion & Accessories
-
Min Investment
-
$100
-
Offering Date
-
December 14, 2020
-
Expected Close Date
-
April 15, 2021
-
Target Raise
-
$50.00K-$250.00K
Company Description
We make skincare super simple. Overt is a different kind of skincare company that’s transforming the industry through transparency, efficacy, and charity. We plan to not only change the industry but the world, for the better. We combine technology and innovation to bring effective skincare directly to consumers through a personalized experience. In 5 years, we hope to become one of the biggest brands in the skincare industry, an industry expected to be in excess of $180 billion dollars globally. We think we can reach that goal through a combination of direct to consumer sales, B2B sales, and strategic pop-ups in cities where we can see user growth. These projections cannot be guaranteed.
Perks
Invest $1,000+ for Free set of our serums delivered to your door, shipping included.
$10,000+ Free set of our serums delivered to your door and a virtual lunch with any of our management team.
$100,000+ Visit our office in Spain, airfare and accommodation included.
Invest $1,000+ for Free set of our serums delivered to your door, shipping included.
$10,000+ Free set of our serums delivered to your door and a virtual lunch with any of our management team.
$100,000+ Visit our office in Spain, airfare and accommodation included.
Key Deal Facts
Month on month revenue growth of 167% reaching exceeding $15,000 MMR with profitable P&L
Samples requested by Target, Ulta, CVS, Von Maur and many more retailers.
Featured on Yahoo, Forbes, Reader's Digest, Refinery29, Byrdie, CR Fashion Book, Coveteur.
Former PR director for too-faced cosmetics (sold to Estee Lauder for $1.6 billion)
95% of common skin issues solved. Looking to do line extensions of the same active ingredients.
Proprietary formulations built to make skincare simpler, and easier.
Highly profitable unit economics to disrupt a fragmented and slow-moving industry
Use of Proceeds
$50,000
- 25% to accelerate B2B sales.
- 10% to fund operations expansion.
- 10% to fund R&D and further line extension production.
- 47.5% to fund marketing expenses.
- 7.5% to WeFunder for fees.
$250,000
- 9.54% to accelerate B2B sales.
- 12.42% to fund operations expansion.
- 20.02% to fund R&D and further line extension production.
- 50.52% to fund marketing expenses.
- 7.5% to WeFunder for fees.
Management Team / Advisory Board Bios
Rory Semple
Co-Founder
Background in working for some of Europe's top startups. Creatively launching products in the fintech and consumer goods spaces. He has worked with Kearney (PCE Labs) in the designing of market research and customer value propositioning.
Giselle Chirinos
Co-Founder
Giselle has significant experience both starting and exiting startups in the Latin American market. Her background in marketing, luxury goods, and community building gives her an understanding of our target consumer. Ex-Richemont (Marketing/Sales)