Project M

Project M

#1 E-commerce platform for tattoo and heavy metal lifestyles

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Security Type
Common Stock
Categories
Service Businesses
Min Investment
$100
Location
New York, NY
Offering Date
January 22, 2021
Expected Close Date
March 18, 2021
Target Raise
$49.98K-$1.07M
Deal Notes

Price per Share: $24.19

Company Description

Project M is a portfolio of brands across multiple genres (currently focusing on heavy metal and tattoo). We operate both digital and print media properties to serve content to passionate fans. We sell D2C products — merchandise, events, studio content, and more.We hope to grow to $25M+ in e-commerce revenue and become a dominant global player in media and e-commerce in our very large end markets. Our exit strategy is to be acquired by Warner Music Group or Live Nation. These projections cannot be guaranteed.

Perks

Invest $100+ for 10% one-time discount on any transaction. One-year membership to REVOLVER or Inked Member Club ($30+ value). REVOLVER or Inked T-shirt ($20+ value).
$333+ See Tier 1 above. FIVE 10% discount transaction codes. “Member” status on the Project M page of every issue of REVOLVER or Inked. Additional year membership to REVOLVER or Inked Member Club (subscription).
$666+ See Tier 1 and 2 above. TEN 15% discount transaction codes. 10% tattoo discount code to be used at Inked NYC (up to $100 value). “Founder” status on the Project M page of every issue of REVOLVER and Inked. Special access to exclusive product windows BEFORE the public. Additional year membership to REVOLVER or Inked Member Club.
$3,333+ See Tier 1,2 and 3 above. TEN 25% discount transaction codes. 33.3% tattoo discount code to be used at Inked NYC (up to $333.33 value). Special access to exclusive product windows BEFORE the public. “Legend” status on Project M page of every issue of REVOLVER AND Inked. Access to monthly artist interview series (6 times a year). LIFETIME member to REVOLVER or Inked Member Club.
$6,666+ See Tier 1-4 above. Unlimited 25% discounts. 66.66% tattoo discount code to be used at Inked NYC (up to $666.66 value). PREMIER access to exclusive product windows BEFORE public and other tiers. “LEGEND” status on MASTHEAD of every issue of REVOLVER AND Inked. Access to monthly artist interview event (12 times a year). LIFETIME member to REVOLVER and Inked Member Club.
$66,666+ See Tier 1-5 above. Unlimited 33.3% discounts. FREE annual tattoo at Inked NYC (up to $1000 value). EXCLUSIVE access to exclusive product window before all others. “BLACKEST OF THE BLACK” status on MASTHEAD of every issue of REVOLVER and Inked. Access to PRIVATE artist interview series (2 times a year). LIFETIME member to REVOLVER and Inked Member Club.
Invest $100+ for 10% one-time discount on any transaction. One-year membership to REVOLVER or Inked Member Club ($30+ value). REVOLVER or Inked T-shirt ($20+ value).
$333+ See Tier 1 above. FIVE 10% discount transaction codes. “Member” status on the Project M page of every issue of REVOLVER or Inked. Additional year membership to REVOLVER or Inked Member Club (subscription).
$666+ See Tier 1 and 2 above. TEN 15% discount transaction codes. 10% tattoo discount code to be used at Inked NYC (up to $100 value). “Founder” status on the Project M page of every issue of REVOLVER and Inked. Special access to exclusive product windows BEFORE the public. Additional year membership to REVOLVER or Inked Member Club.
$3,333+ See Tier 1,2 and 3 above. TEN 25% discount transaction codes. 33.3% tattoo discount code to be used at Inked NYC (up to $333.33 value). Special access to exclusive product windows BEFORE the public. “Legend” status on Project M page of every issue of REVOLVER AND Inked. Access to monthly artist interview series (6 times a year). LIFETIME member to REVOLVER or Inked Member Club.
$6,666+ See Tier 1-4 above. Unlimited 25% discounts. 66.66% tattoo discount code to be used at Inked NYC (up to $666.66 value). PREMIER access to exclusive product windows BEFORE public and other tiers. “LEGEND” status on MASTHEAD of every issue of REVOLVER AND Inked. Access to monthly artist interview event (12 times a year). LIFETIME member to REVOLVER and Inked Member Club.
$66,666+ See Tier 1-5 above. Unlimited 33.3% discounts. FREE annual tattoo at Inked NYC (up to $1000 value). EXCLUSIVE access to exclusive product window before all others. “BLACKEST OF THE BLACK” status on MASTHEAD of every issue of REVOLVER and Inked. Access to PRIVATE artist interview series (2 times a year). LIFETIME member to REVOLVER and Inked Member Club.

Key Deal Facts

Owner of the #1 brands in tattooing (Inked), heavy metal (Revolver) & music comedy (The Hard Times).
Management prev. raised $2.5B+ from investors. Team incl. former Head of Digital @ Rolling Stone.
20-years working with top talent incl. Metallica, Post Malone, Roman Reigns, DMX, Tool, Linkin Park.
50M+ followers on social media and 5M+ monthly unique users.
Raised $7M to date from Wall Street and media executives.
Profitable, run-rate revenues of $8M+. 85% e-commerce. +50% YoY growth and accelerating.
Launching investor membership tier with artist access, discounts on merchandise, and even tattoos.

Use of Proceeds

$49,978

  • 92.5% towards Growth Initiatives  (Adding SKUs to our existing stores, hiring more staff, adding inventory, creating new content).
  • 7.5% towards Wefunder intermediary fee.

$1,069,993

  • 35% toward Debt Repayment
  • 45% towards Growth Initiatives (see above)
  • 12.5% towards Working Capital
  • 7.5% towards Wefunder Intermediary fees

Management Team / Advisory Board Bios

Enrique Abeyta Ubillos
CEO & Founder
25+ year history in technology and media investing.  Founded 5 companies and raised more than $2.5 billion from investors.

Deal Notes

Price per Share: $24.19

Amount Raised : $0
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